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One Rich Day – Season’s Greetings

Written by Jane Morgan on January 10th, 2019May 16th, 2019.

This year JEM 9 made a small contribution to the Irish Refugee Council. Once A Year:

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Articles

One Minute Marketing Content Tip – The Magic Number is 7

Written by Jane Morgan on December 6th, 2018December 6th, 2018.

Take a minute to improve your marketing with this series of marketing tips that take one minute to explain or use.

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Market Research, Understanding Customers

1 Minute Market Research Tip – Google Trends

Written by Jane Morgan on September 27th, 2018December 6th, 2018.

Take a minute to improve your marketing with this series of marketing tips that take one minute to explain or use.

Continue Reading 1 Minute Market Research Tip – Google Trends
Reaching Customers

Product Positioning – ‘Customer Value’ Frameworks

Written by Jane Morgan on July 6th, 2018August 17th, 2018.

Frameworks, are useful for product management roadmap and development planning, product positioning to your customers, product pricing, and for structuring marketing communications to different customer persona.  

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Market Research, Understanding Customers

Case Study: B2B Technology Customer Persona Development

Written by Jane Morgan on July 5th, 2018August 17th, 2018.

Putting ‘Customer Experience’ At The Heart of IT Service Delivery and Development.

Continue Reading Case Study: B2B Technology Customer Persona Development
Product Management Salary Comparison Ireland Range: €44-180k, average €65k
Market Research

Your Product Management Salary Compared

Written by Jane Morgan on June 14th, 2018March 25th, 2021.

As a competent product management professional who delivers results, you want to earn what you deserve.  Here’s guidance on how to compare your product management salary to others, and 20 data sources (in March 2021) on Irish and international product management salary and compensation packages.

Continue Reading Your Product Management Salary Compared

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Jane Morgan of JEM 9 Marketing Consultancy, Member of Independent Expert Researchers

JEM 9 Marketing Consultancy SMX West Speaker 2014

JEM 9 Marketing Consultancy Accenture Digital Media Awards

Articles

B2B Content Marketing Campaign Planning Customer Journey Mapping Customer Personas DataViz Market Research Marketing Analytics Marketing Inspiration Marketing Strategy Marketing Truths Reaching B2B Customers Understanding B2B Customers Voice of Customer

Jane On Goodreads

Marketing Bookshelf

Thinking, Fast and Slow
Winning At New Products: Accelerating The Process From Idea To Launch
The Checklist Manifesto: How to Get Things Right
Don't Make Me Think: A Common Sense Approach to Web Usability
Flow: The Psychology of Optimal Experience
The Art of SEO: Mastering Search Engine Optimization
The Design of Everyday Things
Emotional Intelligence: Why It Can Matter More Than IQ
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century
Advanced Google AdWords
Color, 2nd edition: A Workshop for Artists and Designers
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