Minimalist Checklist For Good SEO Articles

Find out the absolute minimum you need to know in order to ensure your articles, blog posts or case studies are ready for Google, i.e. ‘search engine optimized’ (SEO) and readers. So you have an article written and it fits the minimum length of approximately 300 words. Perhaps it is already published. But does it […]

Product Positioning – ‘Customer Value’ Frameworks & Messaging

Frameworks, are useful for product management roadmap and development planning, product positioning and value proposition, product pricing, and for structuring marketing communications.  Here are a variety of way to organize your product features that put your prospective customer at the center.   To get started, explore the practical suggestions that follow on from the frameworks. […]