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Jane Morgan of JEM 9 Marketing Consultancy, Member of Independent Expert Researchers

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Articles

B2B Content Marketing Campaign Planning Customer Journey Mapping Customer Personas DataViz Market Research Marketing Analytics Marketing Inspiration Marketing Strategy Marketing Truths Reaching B2B Customers Understanding B2B Customers Voice of Customer

Jane On Goodreads

Marketing Bookshelf

Thinking, Fast and Slow
Winning At New Products: Accelerating The Process From Idea To Launch
The Checklist Manifesto: How to Get Things Right
Don't Make Me Think: A Common Sense Approach to Web Usability
Flow: The Psychology of Optimal Experience
The Art of SEO: Mastering Search Engine Optimization
The Design of Everyday Things
Emotional Intelligence: Why It Can Matter More Than IQ
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century
Advanced Google AdWords
Color, 2nd edition: A Workshop for Artists and Designers
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