The Most Versatile Planning Technique Ever: 3 Lists

Do more, do less, keep doing.  That’s it: three simple lists. This technique is elegance itself.  You can use it following a major project to brainstorm lessons learnt or to identify quick wins following Voice of the Customer research. It also works very well for scoping your personal New Year’s resolutions, or digging deep on […]

Digital Media Awards 2016 Sponsored by Accenture Digital Ireland

Best Conversion Strategy Finalist | Accenture Digital Media Awards

The goal of the Accenture Digital Media Awards is to showcase new digital developments, and to celebrate those companies, organisations and communities who are contributing to the sector’s rapid evolution. Accenture Digital Media Awards The awards are recognised as the industry benchmark of excellence, attracting the attention of key players in the digital media industry each […]

Marketing Communication Channel Effectiveness: What Gets The Job Done?

Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communication channels.  Why? Because this chart provides a great overview of what channel you should be using, and what you’re letting yourself in.  Because nobody’s marketing communication resources are a bottomless pit.