“Marketing without metrics is like sailing without navigation. Perhaps the sky is beautiful but you have no idea where to go from here.” Read More About Marketing Analytics Get More Marketing Inspiration
Dear Marketers, Marketing inspiration from Marcus Sheridan, aka the @thesaleslion: “We are in the business of listening, communicating, teaching and helping”
How to avoid metrics that don’t align to business objectives Unfortunately it is all too easy to slip into so called ‘vanity metrics’. Charts and lines that go upwards and to the right but don’t inform sensible business decision making. Test your existing metrics against the three “A”s of good metrics; actionable, accessible and auditable.
There’s more on first followers and lone nuts here.
To understand market potential and successfully reach customers, first of all a framework of market and customers questions that business leaders, product management and market researchers need to answer. Secondly we look at sources of data that don’t require a budget to enable you to start answering these strategic marketing questions.