Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.
Posts in the Understanding Customers category:
Customers Are The Heart Of Marketing.
There Is No Better Way To Improve Your Marketing Than By Understanding Customers. Here Are The JEM 9 Resources To Help You Better Understand Customers
The Heart of Marketing
Understanding Your Customers Is the Heart of Marketing Consider What you already know Known weaknesses in your understanding of customers. Blind spots that leave you blinkered What competitors know
Marketing Without Metrics
“Marketing without metrics is like sailing without navigation. Perhaps the sky is beautiful but you have no idea where to go from here.” Read More About Marketing Analytics Get More Marketing Inspiration
The Business of Marketing Communications
Dear Marketers, Marketing inspiration from Marcus Sheridan, aka the @thesaleslion: “We are in the business of listening, communicating, teaching and helping”
The 3 “A”s of Business Metrics
How to avoid metrics that don’t align to business objectives Unfortunately it is all too easy to slip into so called ‘vanity metrics’. Charts and lines that go upwards and to the right but don’t inform sensible business decision making. Test your existing metrics against the three “A”s of good metrics; actionable, accessible and auditable. […]
From lone nut to first follower
There’s more on first followers and lone nuts here.