“Marketing without metrics is like sailing without navigation. Perhaps the sky is beautiful but you have no idea where to go from here.” Read More About Marketing Analytics Get More Marketing Inspiration
Posts in the Understanding Customers category:
Customers Are The Heart Of Marketing.
There Is No Better Way To Improve Your Marketing Than By Understanding Customers. Here Are The JEM 9 Resources To Help You Better Understand Customers
The Business of Marketing Communications
Dear Marketers, Marketing inspiration from Marcus Sheridan, aka the @thesaleslion: “We are in the business of listening, communicating, teaching and helping”
The 3 “A”s of Business Metrics
How to avoid metrics that don’t align to business objectives Unfortunately it is all too easy to slip into so called ‘vanity metrics’. Charts and lines that go upwards and to the right but don’t inform sensible business decision making. Test your existing metrics against the three “A”s of good metrics; actionable, accessible and auditable.
From lone nut to first follower
There’s more on first followers and lone nuts here.
7 Ways to Understand the Market and Customer Without A Budget
To scope better understanding your market potential and to successfully reach customers, firstly we look at a framework of market and customers questions that business leaders, product management and marketing communication professionals need to answer. Secondly we look at sources of data that don’t require a budget to enable you to start answering these strategic marketing […]