Some website and product development teams think usability testing a waste of time. But never after they’ve done it. Other research methods are about ‘how many’ (market size) or ‘future desirable features’ but usability tests if your offer meets users’ needs. Doing usability ‘face to face’ gives an unparalleled opportunity to understand ‘why’ customers are doing […]
Posts in the Understanding Customers category:
Customers Are The Heart Of Marketing.
There Is No Better Way To Improve Your Marketing Than By Understanding Customers. Here Are The JEM 9 Resources To Help You Better Understand Customers
Loving Free Form Text Analysis
‘Free form’ text analysis can strike fear into even the most customer-battered, nail-biting researcher. But you can learn how to get actionable information from free form text without doing the charleston with an orange octopus. And; have fun understanding customers with this easy expert technique.
Marketing Communications Attribution Models
Attribution models attempt to share out, or define who should get the credit for contributing to leads or sales. It’s infinitely sensible to figure out what’s marketing communications is working.
Really Want
“Listen To What The Client Wants. Then Look At The Data. Then Tell Them What They Really Want.” Jeremy Hull @JeremyHull Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy. #MarketingInspiration #SMX
Data Need
“Don’t test on the data you have. Test on the data you need.” Soren Ryherd Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy
Company Lingo
“Research includes collecting the company lingo no PROSPECT will use, and using paid search to prove or disprove.” Christine Churchill @ChrisChurchill Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration #SMX