Attribution models attempt to share out, or define who should get the credit for contributing to leads or sales. It’s infinitely sensible to figure out what’s marketing communications is working.
“Listen To What The Client Wants. Then Look At The Data. Then Tell Them What They Really Want.” Jeremy Hull @JeremyHull Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy. #MarketingInspiration #SMX
“Don’t test on the data you have. Test on the data you need.” Soren Ryherd Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy
“Research includes collecting the company lingo no PROSPECT will use, and using paid search to prove or disprove.” Christine Churchill @ChrisChurchill Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration #SMX
Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.
Understanding Your Customers Is the Heart of Marketing Consider What you already know Known weaknesses in your understanding of customers. Blind spots that leave you blinkered What competitors know