With 3,874 marketing technology solution providers in the most recent version of the marketing technology landscape map, by chiefmartec.com the ecosystem of marketing technology to enable and improve marketing continues to evolve, and quickly. Martec By Functional Category Newly organized into the 5 largest functional categories, this year the focus shifts towards the core marketing […]
Posts in the Understanding Customers category:
Customers Are The Heart Of Marketing.
There Is No Better Way To Improve Your Marketing Than By Understanding Customers. Here Are The JEM 9 Resources To Help You Better Understand Customers
SmartPhone Usage Ireland: Mobile Market Opportunity & Segmentation
A Practical Guide To Understanding The Mobile Market Opportunity in Ireland Seventy percent of online revenue in Ireland goes to a business abroad. 23% of Irish marketers say they are without a mobile marketing strategy (Marketing Institute of Ireland). Now while I don’t subscribe to the concept of a ‘mobile marketing strategy’, marketers are not yet serving the needs of […]
Digital Data – Use & Adoption Of Analytic Tools
Love / Hate Chart + Data Inspiration! Types of market research analytics or tools that you could be using to inform (and transform) your business, marketing communications and product development.
Inspirational Customer Journey Maps
Customer journey mapping uncovers the myriad of ways customers touch; your people, your processes, your marketing content and your solutions. And, as with anything new, getting started is easier when you have a sense of what the outcome is like. Maybe you’re looking for examples to introduce the idea of customer journey mapping to your team (or even your […]
How To Run A Customer Journey Mapping Workshop
Doing customer journey mapping can be intimidating but it need not be. With a step by step guide, a downloadable process flow template, and a guided case study, here you will come away with a concrete sense of how to put together a customer journey map.
Key Elements Of Customer Journey Maps
Designed to explain customer journey mapping, and inspire product leaders to consider journey mapping, the workshop at ProductCamp Dublin entitled ‘How To Do Customer Journey Mapping’ worked through the key element of journey maps. Customer persona, journey statements, journey phases and questions, touchpoints and channels were looked at in turn.