How to avoid metrics that don’t align to business objectives Unfortunately it is all too easy to slip into so called ‘vanity metrics’. Charts and lines that go upwards and to the right but don’t inform sensible business decision making. Test your existing metrics against the three “A”s of good metrics; actionable, accessible and auditable. […]
Posts in the Market Research category:
Understanding The Market Is Critical To Marketing Strategy.
Choosing the right market research method depends on the topic to be explored and what you want to learn.
Maybe it’s a specific market analysis question about social media market size and involves web analytics, number crunching and creative angles. Or perhaps it a more qualitative understanding of customer experiences and needs.
In this busy “Sea of Noise” (to borrow a phrase from Jon Morrow), it’s important to do competitive analysis at reasonable intervals and to understand the wider market trends.
From lone nut to first follower
There’s more on first followers and lone nuts here.
7 Ways to Understand the Market and Customer Without A Budget
To scope better understanding your market potential and to successfully reach customers, firstly we look at a framework of market and customers questions that business leaders, product management and marketing communication professionals need to answer. Secondly we look at sources of data that don’t require a budget to enable you to start answering these strategic marketing […]
Nobody Wants to Read About My Product
[Tweet “A quote from @AineBermingham: “If you think this is your problem, then this IS your problem…” #MarketingInspiration”]
Overview of ProductCamp Dublin
A great endeavour to help product managers and others interested in product management build their skills and network in Dublin. More information on the ProductCamp Dublin Website