How do you establish shared, customer-centric motivation in your teams?
Group IQ is the ability of teams to perform well. Groups with high emotional intelligence outperform those with high cognitive abilities (Goleman). Harmonious groups try harder and pull together. Shared motivation provides the ‘pull’ in the same direction. So how do leaders establish shared, customer-centric teams?
Shared Motivation -> Social Harmony -> Group IQ
One well established method is to undertake ‘voice of the customer‘ (VoC) research. So let’s hear from team members who have participated in a VoC research project: what benefits do they see.
– benefits of particating in VoC research –
Some Project Context
This team interviewed 70+ different individuals across 5 draft customer persona using a VoC discussion guide informed by secondary research. Team members cycled on an off the interviewing panel based on their role alignment to the customer persona and other factors. These voices are taken from team participants in the final VoC analysis workshop.
“What did you love / most appreciate about this voice of the customer project?”
With thanks to the ❤ team who kindly agreed to share their lovely voices!
Resources For Teams-based Voice Of The Customer Research
- Resources For Undertaking ‘Voice of The Customer’ Research
- Developing Employees That Love To Learn – Linda Honold
- Working with Emotional Intelligence – Daniel Goleman
Ready to Gather A Team To Do Voice of the Customer Research?
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