In order to understand customers, voice of the customer projects undertakes to speak to actual customers! A discussion guide focuses the conversation on key topics about which you want to learn. Based on internal stakeholder interviews, and existing internal and external data sources, a discussion guide provides the framework for what you need to learn […]
Whether you are working on the fuzzy-front end of product or service development, developing customer personas to better target your marketing communications or diving into customer experience, doing voice of the customer market research typically means sitting down with customers, listening and capturing their ideas. So how do you get set up for success when collecting […]
The following checklists consider; which customers to include when conducting market research, and how to decide which customers to involve in your learning. Voice of the customer, face to face usability testing, customer persona development and customer journey mapping development are some of the examples where these customer selection lists are useful.