How to avoid metrics that don’t align to business objectives Unfortunately it is all too easy to slip into so called ‘vanity metrics’. Charts and lines that go upwards and to the right but don’t inform sensible business decision making. Test your existing metrics against the three “A”s of good metrics; actionable, accessible and auditable.
To understand market potential and successfully reach customers, first of all a framework of market and customers questions that business leaders, product management and market researchers need to answer. Secondly we look at sources of data that don’t require a budget to enable you to start answering these strategic marketing questions.
A great endeavour to help product managers and others interested in product management build their skills and network in Dublin. More information on the ProductCamp Dublin Website