How To Conduct Qualitative Face To Face Usability - On Moz by Jane Morgan of JEM 9 Marketing Consultancy

How To Do Face To Face Usability Testing

Some website and product development teams think usability testing a waste of time.  But never after they’ve done it. Other research methods are about ‘how many’ (market size) or ‘future desirable features’ but usability tests if your offer meets users’ needs.  Doing usability ‘face to face’ gives an unparalleled opportunity to understand ‘why’ customers are doing […]

Digital Marketing Skills: Are You Broad, Deep or Scattered?

Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.