The 3 “A”s of Metrics

How to avoid metrics that don’t align to business objectives Unfortunately it is all too easy to slip into what Eric Ries calls ‘vanity metrics’. Charts and lines that go upwards and to the right but don’t inform sensible business decision making. As relevant for marketing as for product management, as inspired by Eric Ries‘ […]

7 Ways to Understand the Market and Customer Without A Budget

To understand market potential and successfully reach customers, first of all a framework of market and customers questions that business leaders, product management and market researchers need to answer.  Secondly we look at sources of data that don’t require a budget to enable you to start answering these strategic marketing questions.