Digital Marketing Skills: Are You Broad, Deep or Scattered?

Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.

Marketing Love Is

  Marketing Love is: the intersection of creative ideas and data analytics. I believe in data analytics to inform marketers if what they are doing is working.  Similarly good marketing also requires creative ideas.  A perfect match of right brain / left brain. Inspired by a discussion on business culture and values yesterday, and my wedding anniversary […]