Take a minute to improve your understanding of customers. A series of market research tips that take one minute to explain or use. Google Trends – see what’s words your prospects are using in global or national searches with Google Trends. Remember to select the correct geography. The trending section has two option: rising and […]
Are you suffering from these symptoms? Is a lack of understanding customers the root cause? See how one thing leads to another when your organization has a poor understanding of customer needs.
How do you establish shared, customer-centric motivation in your teams? Group IQ is the ability of teams to perform well. Groups with high emotional intelligence outperform those with high cognitive abilities (Goleman). Harmonious groups try harder and pull together. Shared motivation provides the ‘pull’ in the same direction. So how do leaders establish shared, customer-centric […]
For some organizations the core objective of customer journey mapping is to reduce the loss of prospects. For others, the goal is to start understanding the experience of prospects and customers who are trying to navigate your organization. For those responsible for product and service development, it’s about uncovering opportunities to serve customers better. In […]
Whether you are working on the fuzzy-front end of product or service development, developing customer personas to better target your marketing communications or diving into customer experience, doing voice of the customer market research typically means sitting down with customers, listening and capturing their ideas. So how do you get set up for success when collecting […]