The 3 “A”s of Business Metrics

How to avoid metrics that don’t align to business objectives Unfortunately it is all too easy to slip into so called ‘vanity metrics’. Charts and lines that go upwards and to the right but don’t inform sensible business decision making. Test your existing metrics against the three “A”s of good metrics; actionable, accessible and auditable.

Structure Social Media Marketing With These 3 Check Lists

Follow these three lists to structure, brand and execute your social media marketing.  From JEM 9, each of these lists has nine items. 9 Point Social Media Marketing Strategy Check List  1. Focus On Your Customer For A Success In Social Media  2. Use Social Media to Support Organizational Goals  3. Integrate Social Media Into Your Future Marketing […]