Digital Marketing Skills: Are You Broad, Deep or Scattered?

Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.

The 3 “A”s of Metrics

How to avoid metrics that don’t align to business objectives Unfortunately it is all too easy to slip into what Eric Ries calls ‘vanity metrics’. Charts and lines that go upwards and to the right but don’t inform sensible business decision making. As relevant for marketing as for product management, as inspired by Eric Ries‘ […]