Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communications. Why? This chart provides a great overview of what marketing channel you should be using and what you’re letting yourself in. Because nobody’s resources are a bottomless pit.
“Whoever Owns Your Attribution Model, Owns Your Budget.” Lars Hirsch @LarsHirsch Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy. #MarketingInspiration #SMX
Following on the SMX West analytics talk on Custom Campaign Tracking , here’s the guide on “How To Simplify Manual Campaign Tracking on MarketingLand. To help marketers and business owners improve their understanding of Return On Investment (ROI) for marketing campaigns the Google+ Google Analytics Team shared the step by step guide. For those who prefer presentation format, see […]
Social media marketing need to cover earned and paid. Like everything worthwhile in life: Earning Takes Time Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration
Factors to Consider For Ranking In Search Engines A set of visual resources to get you grounded quickly in search engine optimization.
Update: The presentation is now available. For additional resources see => Google Analytics For Marketing Campaign Tracking Tactics To Simplify Complex Manual Campaign Tracking at Search Marketing Expo – SMX West On March 3-5 the Search Marketing Expo West offers advanced search marketing veterans and beginners just learning the ropes, 60 tactical sessions over three days in San Jose, […]