Using Google Analytics Custom Campaigns: A Resource List

Following on the SMX West analytics talk on Custom Campaign Tracking , here’s the guide on “How To Simplify Manual Campaign Tracking on MarketingLand. To help marketers and business owners improve their understanding of Return On Investment (ROI) for marketing campaigns the Google+ Google Analytics Team shared the step by step guide. For those who prefer presentation format, see […]

SMX West 2015 | Analytics Talk

Update: The presentation is now available. For additional resources see => Google Analytics For Marketing Campaign Tracking Tactics To Simplify Complex Manual Campaign Tracking at Search Marketing Expo – SMX West On March 3-5 the Search Marketing Expo West offers advanced search marketing veterans and beginners just learning the ropes, 60 tactical sessions over three days in San Jose, […]