Are you suffering from these symptoms? Is a lack of understanding customers the root cause? See how one thing leads to another when your organization has a poor understanding of customer needs.
Posts with the Reaching Customers tag
B2B Content Marketing Research: Considerations For B2B Marketing Content
What Content Do Your B2B Prospects Want? Research on the type, timing and delivery of B2B content your prospects want through the customer journey, continues to improve. What does research tell us about content types that generates the best leads? 7 Research Facts For B2B Content Marketing 13 Prompts To Improve Your B2B Content Marketing Improve […]
Engaging Influencers On Facebook
Someone asked me today about engaging influencers, or rather other pages through Facebook. Here’s a quick overview of ‘how to engage influencers on Facebook.
Best Conversion Strategy Finalist | Accenture Digital Media Awards
The goal of the Accenture Digital Media Awards is to showcase new digital developments, and to celebrate those companies, organisations and communities who are contributing to the sector’s rapid evolution. Accenture Digital Media Awards The awards are recognised as the industry benchmark of excellence, attracting the attention of key players in the digital media industry each […]
Marketing Communication Channel Effectiveness: What Gets The Job Done?
Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communication channels. Why? Because this chart provides a great overview of what channel you should be using, and what you’re letting yourself in. Because nobody’s marketing communication resources are a bottomless pit.
Marketing Communications Attribution Models
Attribution models attempt to share out, or define who should get the credit for contributing to leads or sales. It’s infinitely sensible to figure out what’s marketing communications is working.