With 3,874 marketing technology solution providers in the most recent version of the marketing technology landscape map, by chiefmartec.com the ecosystem of providers continues to evolve, and quickly. Martec By Functional Category Newly organized into the 5 largest functional categories, this year the generic IT stack underlying much of the landscape has been removed in […]
Posts with the Reaching Customers tag
B2B Marketing Content Research
What Content Do Your B2B Prospects Want? 6 content marketing facts 9 straight forward B2B content marketing consideration Knowledge on the type, timing and delivery of content your prospects want through the customer journey, continues to improve. But let’s step away from the ‘marketing speak’ for a minute with a quick reminder. Reminder: the goal of your […]
Engaging Influencers On Facebook
Someone asked me today about engaging influencers, or rather other pages through Facebook. Here’s a quick overview of ‘how to engage influencers on Facebook.
Best Conversion Strategy Finalist | Accenture Digital Media Awards
The goal of the Accenture Digital Media Awards is to showcase new digital developments, and to celebrate those companies, organisations and communities who are contributing to the sector’s rapid evolution. Accenture Digital Media Awards The awards are recognised as the industry benchmark of excellence, attracting the attention of key players in the digital media industry each […]
Marketing Effectiveness: What Gets The Job Done?
Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communications. Why? This chart provides a great overview of what marketing channel you should be using and what you’re letting yourself in. Because nobody’s resources are a bottomless pit.
How To Do Face To Face Usability Testing
Learn How To Do Face To Face Usability Testing Some development team think usability testing a waste of time. But never after they’ve done it. It’s a fantastic way to learn by observing customers using your product before, during and after product launch.