Marketing Technology Landscape

With 3,874 marketing technology solution providers in the most recent version of the marketing technology landscape map, by chiefmartec.com the ecosystem of providers continues to evolve, and quickly. Martec By Functional Category Newly organized into the 5 largest functional categories, this year the generic IT stack underlying much of the landscape has been removed in […]

B2B Marketing Content Research

What Content Do Your B2B Prospects Want? 6 content marketing facts 9 straight forward B2B content marketing consideration Knowledge on the type, timing and delivery of content your prospects want, continues to improve.  But let’s step away from the ‘marketing speak’ for a minute with a quick reminder. Reminder: the goal of your marketing content is to […]

Market research data sources for business

B2B Market Research Data Sources

Is finding market research data to answer your business questions easier than you think? Irrespective of what market research methods, tools or techniques you’re using, these data sources will help you better understand and reach customers. You’ll be pleasantly surprised how many are readily available and quick to access.  Some are downright staring you in […]