What Content Do Your B2B Prospects Want? 7 Research Facts For B2B Content Marketing 12 Consideration To Improve Your B2B Content Marketing Research on the type, timing and delivery of content your prospects want through the customer journey, continues to improve. Improve B2B content for marketing with insights from these respected studies coupled with thought provoking […]
Someone asked me today about engaging influencers, or rather other pages through Facebook. Here’s a quick overview of ‘how to engage influencers on Facebook.
The goal of the Accenture Digital Media Awards is to showcase new digital developments, and to celebrate those companies, organisations and communities who are contributing to the sector’s rapid evolution. Accenture Digital Media Awards The awards are recognised as the industry benchmark of excellence, attracting the attention of key players in the digital media industry each […]
Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communication channels. Why? Because this chart provides a great overview of what channel you should be using, and what you’re letting yourself in. Because nobody’s marketing communication resources are a bottomless pit.
Attribution models attempt to share out, or define who should get the credit for contributing to leads or sales. It’s infinitely sensible to figure out what’s marketing communications is working.