Understanding Your Customers Is the Heart of Marketing Consider What you already know Known weaknesses in your understanding of customers. Blind spots that leave you blinkered What competitors know
Dear Marketers, Marketing inspiration from Marcus Sheridan, aka the @thesaleslion: “We are in the business of listening, communicating, teaching and helping”
When is good enough good enough? When is the editing complete? The layout finished. The image sharpness just right. The text unambiguous. The detail sufficient. The waffle cut. It can be really hard almost impossible to decide a project is good enough or even when it’s really really good. As Andrea Scher of Superhero Life […]
Marketing Love is: the intersection of creative ideas and data analytics. I believe in data analytics to inform marketers if what they are doing is working. Similarly good marketing also requires creative ideas. A perfect match of right brain / left brain. Inspired by a discussion on business culture and values yesterday, and my wedding anniversary […]
How to avoid metrics that don’t align to business objectives Unfortunately it is all too easy to slip into so called ‘vanity metrics’. Charts and lines that go upwards and to the right but don’t inform sensible business decision making. Test your existing metrics against the three “A”s of good metrics; actionable, accessible and auditable.
This week’s #MarketingInspiration is from Anne Lamott from her funny and useful book on writing: ‘Bird by Bird: Some Instructions on Writing and Life’. How will use your words today? Read More On => Developing Marketing Content