Glorious Marketing Metrics

  “Without metrics there can be no glory!” How do marketing metrics inspire you?  Which of your campaigns or media deserve the glory? If you’re not tracking marketing efforts how will you know? Inspired by this tweet Wondering where to start with marketing metrics? How about =>  concepts to align marketing metrics with business goals. […]

Digital Marketing Skills: Are You Broad, Deep or Scattered?

Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.