Love / Hate Chart + Data Inspiration! Types of market research analytics or tools that you could be using to inform (and transform) your business, marketing communications and product development.
Posts with the Marketing Inspiration tag
An eclectic mix of inspirational marketing quotes from my reading, events and more.
Wikipedia defines inspiration as:
being from the Latin “inspirare”, as meaning “to breathe into”
an unconscious burst of creativity in a literary, musical, or other artistic endeavour.
Marketing is a creative (and analytic) endeavour. Here the focus is on going beyond, trying something new and idea gathering. Enjoy!
#MarketingInspiration
Presenting Data Truthfully Using Charts
Don’t you hate dodgy line graphs? Line graphs draw the reader’s eye along, joining the dots. That’s good for trends; going up, …. and going down. Brilliant for indicating change over time. Sadly it’s all too common to see dots joined inappropriately. And here’s an example…..
Attribution Model
“Whoever Owns Your Attribution Model, Owns Your Budget.” Lars Hirsch @LarsHirsch Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy. #MarketingInspiration #SMX
Really Want
“Listen To What The Client Wants. Then Look At The Data. Then Tell Them What They Really Want.” Jeremy Hull @JeremyHull Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy. #MarketingInspiration #SMX
Data Need
“Don’t test on the data you have. Test on the data you need.” Lars Hirsch @LarsHirsch Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration #SMX
Multi-Channel Attribution
“30 – 60% Of Leads Have Multi-Channel Attribution.” Adrian Vender Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration #SMX