Tracking Marcom Campaigns Presentation

Update: The presentation is now available. Tactics To Simplify Complex Manual Campaign Tracking at Search Marketing Expo – SMX West On March 3-5 the Search Marketing Expo West offers advanced search marketing veterans and beginners just learning the ropes, 60 tactical sessions over three days in San Jose, California.  The focus is practical tips and techniques to immediately improve your […]

eCommerce Research Chart: Industry benchmark conversion rates for 25 retail categories

An aid to setting targets and bench-marking your eCommerce. Top Product Types For eCommerce 1. Electronics 2. Publishing & Entertainment 3. Business Services Bottom Three Conversion Rates For eCommerce It’s worth noting that even the lowest performing product types are above 5% A. Industrial Equipment B. Food & Beverages c. Toys & Children’s Products Q. What […]

Glorious Marketing Metrics

“Without metrics there can be no glory!” How do marketing metrics inspire you? Which of your teams, campaigns or media deserve the glory?  Where is further investment warranted?  At whose expense is that additional investment? If you’re not tracking business efforts how will you know to whom the glory should go? Wondering where to start with […]

Digital Marketing Skills: Are You Broad, Deep or Scattered?

Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.