Using Google Analytics Custom Campaigns: A Resource List

Following on the SMX West analytics talk on Custom Campaign Tracking , here’s the guide on “How To Simplify Manual Campaign Tracking on MarketingLand. To help marketers and business owners improve their understanding of Return On Investment (ROI) for marketing campaigns the Google+ Google Analytics Team shared the step by step guide. For those who prefer presentation format, see […]

SMX West 2015 | Analytics Talk

Update: The presentation is now available. For additional resources see => Google Analytics For Marketing Campaign Tracking Tactics To Simplify Complex Manual Campaign Tracking at Search Marketing Expo – SMX West On March 3-5 the Search Marketing Expo West offers advanced search marketing veterans and beginners just learning the ropes, 60 tactical sessions over three days in San Jose, […]

eCommerce Research Chart: Industry benchmark conversion rates for 25 retail categories

An aid to setting targets and bench-marking your eCommerce. Top Product Types For eCommerce 1. Electronics 2. Publishing & Entertainment 3. Business Services Bottom Three Conversion Rates For eCommerce It’s worth noting that even the lowest performing product types are above 5% A. Industrial Equipment B. Food & Beverages c. Toys & Children’s Products Q. What […]

Glorious Marketing Metrics

  “Without metrics there can be no glory!” How do marketing metrics inspire you?  Which of your campaigns or media deserve the glory? If you’re not tracking marketing efforts how will you know? Inspired by this tweet Wondering where to start with marketing metrics? How about =>  concepts to align marketing metrics with business goals. […]

Digital Marketing Skills: Are You Broad, Deep or Scattered?

Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.