Love / Hate Chart + Data Inspiration! Types of market research analytics or tools that you could be using to inform (and transform) your business, marketing communications and product development.
Posts with the Marketing Analytics tag
B2B Market Research Data Sources
Finding market research data to answer your business questions easier than you think. Irrespective of what market research methods, tools or techniques you’re using, these data sources will help you better understand and reach customers. You’ll be pleasantly surprised how many are readily available and quick to access. Some are downright staring you in the […]
How To Set Up Google Analytics
Web analytics is core to understanding how customers and prospects are using your website. Google Analytics is a comprehensive free offering that provides wonderful insights so you can better serve customers. Follow these steps to set up Google Analytics.
Presenting Data Truthfully Using Charts
Don’t you hate dodgy line graphs? Line graphs draw the reader’s eye along, joining the dots. That’s good for trends; going up, …. and going down. Brilliant for indicating change over time. Sadly it’s all too common to see dots joined inappropriately. And here’s an example…..
Marketing Communications Attribution Models
Attribution models attempt to share out, or define who should get the credit for contributing to leads or sales. It’s infinitely sensible to figure out what’s marketing communications is working.
Multi-Channel Attribution
“30 – 60% Of Leads Have Multi-Channel Attribution.” Adrian Vender Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration #SMX