eCommerce Research Chart: Industry benchmark conversion rates for 25 retail categories

An aid to setting targets and bench-marking your eCommerce. Top Product Types For eCommerce 1. Electronics 2. Publishing & Entertainment 3. Business Services Bottom Three Conversion Rates For eCommerce It’s worth noting that even the lowest performing product types are above 5% A. Industrial Equipment B. Food & Beverages c. Toys & Children’s Products Q. What […]

7 Ways to Understand the Market and Customer Without A Budget

To understand market potential and successfully reach customers, first of all a framework of market and customers questions that business leaders, product management and market researchers need to answer.  Secondly we look at sources of data that don’t require a budget to enable you to start answering these strategic marketing questions.