Market research data sources for business

B2B Market Research Data Sources

Is finding market research data to answer your business questions easier than you think? Irrespective of what market research methods, tools or techniques you’re using, these data sources will help you better understand and reach customers. You’ll be pleasantly surprised how many are readily available and quick to access.  Some are downright staring you in […]

How To Conduct Qualitative Face To Face Usability - On Moz by Jane Morgan of JEM 9 Marketing Consultancy

How To Do Face To Face Usability Testing

Some product development team think usability testing a waste of time.  But never after they’ve done it. Other product research methods are about ‘how many’ or ‘desirable features’ but usability tests if your offer meets users’ needs.  Doing usability ‘face to face’ gives an unparalleled opportunity to understand ‘why’ customers are doing what they do.