Is finding market research data to answer your business questions easier than you think? Irrespective of what market research methods, tools or techniques you’re using, these data sources will help you better understand and reach customers. You’ll be pleasantly surprised how many are readily available and quick to access. Some are downright staring you in […]
Web analytics is core to understanding how customers and prospects are using your website. Google Analytics is a comprehensive free offering that provides wonderful insights so you can better serve customers. Follow these steps to set up Google Analytics.
Don’t you hate dodgy line graphs? Line graphs draw the reader’s eye along, joining the dots. That’s good for trends; going up, …. and going down. Brilliant for indicating change over time. Sadly it’s all too common to see dots joined inappropriately. And here’s an example…..
Some product development team think usability testing a waste of time. But never after they’ve done it. Other product research methods are about ‘how many’ or ‘desirable features’ but usability tests if your offer meets users’ needs. Doing usability ‘face to face’ gives an unparalleled opportunity to understand ‘why’ customers are doing what they do.
“Listen To What The Client Wants. Then Look At The Data. Then Tell Them What They Really Want.” Jeremy Hull @JeremyHull Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy. #MarketingInspiration #SMX