Inspiration and A Check list for Selecting Customers in Understanding Customers

Customer Selection In Market Research

The following checklists consider; which customers to include when conducting market research, and how to decide which customers to involve in your learning. Voice of the customer, face to face usability testing, customer persona development and customer journey mapping development are some of the examples where these customer selection lists are useful.

Customer Journey Mapping Framework at 3XE Digital Workshop

Customer Journey Mapping Workshop at 3XE Digital

At 3XE Digital the goal is to educate and promote forward thinking and thought leadership. With customer love, dear to her heart, Jane choose a Valentine’s Day theme to the 3XE Customer Journey Mapping Workshop. All too often we fall in love with our solution (or preferred marketing media), losing customers on the winding road […]

SmartPhone Usage Ireland: Mobile Market Opportunity & Segmentation

A Practical Guide To Understanding The Mobile Market Opportunity in Ireland Seventy percent of online revenue in Ireland goes to a business abroad.  23% of Irish marketers say they are without a mobile marketing strategy (Marketing Institute of Ireland). Now while I don’t subscribe to the concept of a ‘mobile marketing strategy’, marketers are not yet serving the needs of […]

Inspiring Customer Journey Map Examples

Inspirational Customer Journey Maps

Customer journey mapping uncovers the myriad of ways customers touch; your people, your processes, your marketing content and your solutions.  And, as with anything new, getting started is easier when you have a sense of what the outcome is like. Maybe you’re looking for examples to introduce the idea of customer journey mapping to your team (or even your […]

A Customer Journey Mapping Workshop Product Camp Dublin by Jane Morgan at JEM 9 Marketing Consultancy (photos by Andrew Harbourne-Thomas

Key Elements Of Customer Journey Maps

Designed to explain customer journey mapping, and inspire product leaders to consider journey mapping, the workshop at ProductCamp Dublin  entitled ‘How To Do Customer Journey Mapping’ worked through the key element of journey maps. Customer persona, journey statements, journey phases and questions, touchpoints and channels were looked at in turn.