Web analytics is core to understanding how customers and prospects are using your website. Google Analytics is a comprehensive free offering that provides wonderful insights so you can better serve customers. Follow these steps to set up Google Analytics.
Don’t you hate dodgy line graphs? Line graphs draw the reader’s eye along, joining the dots. That’s good for trends; going up, …. and going down. Brilliant for indicating change over time. Sadly it’s all too common to see dots joined inappropriately. And here’s an example…..
“Listen To What The Client Wants. Then Look At The Data. Then Tell Them What They Really Want.” Jeremy Hull @JeremyHull Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy. #MarketingInspiration #SMX
“Don’t test on the data you have. Test on the data you need.” Lars Hirsch @LarsHirsch Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration #SMX
“Research includes collecting the company lingo no PROSPECT will use, and using paid search to proof or disproof.” Christine Churchill @ChrisChurchill Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration #SMX