Capturing Voice of Customer

Whether you are working on the fuzzy-front end of product or service development,  developing customer personas to better target your marketing communications or doing a deep dive on customer experience, doing voice of the customer market research typically means sitting down with customers,  listening and capturing their ideas. So how do you get set up for […]

Learning From Startups - JEM 9 Marketing Consultancy

Learning Innovation From Successful Startups

Are you are looking to move the balance of revenue away from existing towards new innovative solutions?  Or perhaps operationally you’re in great shape but are looking to the future.  But building something new is fundamentally different from operational excellence. So with so much focus on technology, startups and software, here are learnings for business leaders […]

Customer Journey Mapping Framework at 3XE Digital Workshop

Customer Journey Mapping Workshop at 3XE Digital

At 3XE Digital the goal is to educate and promote forward thinking and thought leadership. With customer love, dear to her heart, Jane choose a Valentine’s Day theme to the 3XE Customer Journey Mappping Workshop. All too often we fall in love with our solution (or preferred marketing media), losing customers on the winding road […]

Marketing To Mobile Users in Ireland

A Practical Guide To Understanding The Mobile Market Opportunity in Ireland Seventy percent of online revenue in Ireland goes to a business abroad.  23% of Irish marketers say they are without a mobile marketing strategy (Marketing Institute of Ireland). Now while I don’t subscribe to the concept of a ‘mobile marketing strategy’, it does seem that marketers are not serving […]

Inspiring Customer Journey Map Examples

Inspirational Customer Journey Maps

Customer journey mapping uncovers the myriad of ways customers touch; your people, your processes, your marketing content.  And, as with anything new, getting started is easier when you have a sense of what the outcome’s like. Maybe you’re looking for examples to introduce the idea of customer journey mapping to your team (or even your boss)? Perhaps you just […]