The complete guide on how to create customer personas for business-to-business organizations including; where to start, sample customer persona templates to download, and scoping questions.
At 3XE Digital the goal is to educate and promote forward thinking and thought leadership. With customer love, dear to her heart, Jane choose a Valentine’s Day theme to the 3XE Customer Journey Mappping Workshop. All too often we fall in love with our solution (or preferred marketing media), losing customers on the winding road […]
A Practical Guide To Understanding The Mobile Market Opportunity in Ireland Seventy percent of online revenue in Ireland goes to a business abroad. 23% of Irish marketers say they are without a mobile marketing strategy (Marketing Institute of Ireland). Now while I don’t subscribe to the concept of a ‘mobile marketing strategy’, it does seem that marketers are not serving […]
Customer journey mapping uncovers the myriad of ways customers touch; your people, your processes, your marketing content. And, as with anything new, getting started is easier when you have a sense of what the outcome’s like. Maybe you’re looking for examples to introduce the idea of customer journey mapping to your team (or even your boss)? Perhaps you just […]
Is finding market research data to answer your business questions easier than you think? Irrespective of what market research methods, tools or techniques you’re using, these data sources will help you better understand and reach customers. You’ll be pleasantly surprised how many are readily available and quick to access. Some are downright staring you in […]