How to frame customer personas for business-to-business organizations including; where to start, sample b2b customer persona templates to download, and scoping questions.
The following checklists consider who to include when conducting market research, and how to decide who to involve in your learning. Voice of the customer, face to face usability testing, and customer persona development are some of the examples where these customer selection lists are useful.
Customer journey mapping uncovers the myriad of ways customers touch; your people, your processes, your marketing content. And, as with anything new, getting started is easier when you have a sense of what the outcome’s like. Maybe you’re looking for examples to introduce the idea of customer journey mapping to your team (or even your boss)? Perhaps you just […]