JEM 9 Marketing Consultancy Discussion Guide Template Word Cloud Discussion Topics

Voice of the Customer – How To Develop A Discussion Guide

In order to understand customers, voice of the customer projects undertakes to speak to actual customers!  A discussion guide focuses the conversation on key topics about which you want to learn. Based on internal stakeholder interviews, and existing internal and external data sources, a discussion guide provides the framework for what you need to learn […]

Inspiration and A Check list for Selecting Customers in Understanding Customers

Customer Selection In Market Research

The following checklists consider; which customers to include when conducting market research, and how to decide which customers to involve in your learning. Voice of the customer, face to face usability testing, customer persona development and customer journey mapping development are some of the examples where these customer selection lists are useful.

Inspiring Customer Journey Map Examples

Inspirational Customer Journey Maps

Customer journey mapping uncovers the myriad of ways customers touch; your people, your processes, your marketing content.  And, as with anything new, getting started is easier when you have a sense of what the outcome’s like. Maybe you’re looking for examples to introduce the idea of customer journey mapping to your team (or even your boss)? Perhaps you just […]