The complete guide on how to create customer personas for business-to-business organizations including; where to start, sample customer persona templates to download, and scoping questions.
Previous clients have found the following checklist useful when considering who to include when conducting ‘voice of the customer’ research. Usability testing and customer persona development are just two examples of where these lists come in useful.
Customer journey mapping uncovers the myriad of ways customers touch; your people, your processes, your marketing content. And, as with anything new, getting started is easier when you have a sense of what the outcome’s like. Maybe you’re looking for examples to introduce the idea of customer journey mapping to your team (or even your boss)? Perhaps you just […]
Is finding market research data to answer your business questions easier than you think? Irrespective of what market research methods, tools or techniques you’re using, these data sources will help you better understand and reach customers. You’ll be pleasantly surprised how many are readily available and quick to access. Some are downright staring you in […]
Learn how to:– Structuring market research for product management – Questions business leaders, product managers and marketers needs to answer to understand market potential and successfully reach customers. (Presentation from Product Camp Dublin 2013) 7 Ways to Understand the Market and Customer without a Budget Part 1 – Structuring Market Research Questions to answer: ‘What’ your […]