Inspiration and A Check list for Selecting Customers in Understanding Customers

Customer Selection In Market Research

The following checklists consider; which customers to include when conducting market research, and how to decide which customers to involve in your learning. Voice of the customer, face to face usability testing, customer persona development and customer journey mapping development are some of the examples where these customer selection lists are useful.

Inspiring Customer Journey Map Examples

Inspirational Customer Journey Maps

Customer journey mapping uncovers the myriad of ways customers touch; your people, your processes, your marketing content and your solutions.  And, as with anything new, getting started is easier when you have a sense of what the outcome is like. Maybe you’re looking for examples to introduce the idea of customer journey mapping to your team (or even your […]