How to frame customer personas for business-to-business organizations including; where to start, sample b2b customer persona templates to download, and scoping questions.
At 3XE Digital the goal is to educate and promote forward thinking and thought leadership. With customer love, dear to her heart, Jane choose a Valentine’s Day theme to the 3XE Customer Journey Mapping Workshop. All too often we fall in love with our solution (or preferred marketing media), losing customers on the winding road […]
What Content Do Your B2B Prospects Want? 6 content marketing facts 9 straight forward B2B content marketing consideration Knowledge on the type, timing and delivery of content your prospects want through the customer journey, continues to improve. But let’s step away from the ‘marketing speak’ for a minute with a quick reminder. Reminder: the goal of your […]
Customer journey mapping uncovers the myriad of ways customers touch; your people, your processes, your marketing content. And, as with anything new, getting started is easier when you have a sense of what the outcome’s like. Maybe you’re looking for examples to introduce the idea of customer journey mapping to your team (or even your boss)? Perhaps you just […]
Designed to explain customer journey mapping, and inspire product leaders to consider journey mapping, the workshop at ProductCamp Dublin entitled ‘How To Do Customer Journey Mapping’ worked through the key element of journey maps. Customer persona, journey statements, journey phases and questions, touchpoints and channels were looked at in turn.
The goal of the Accenture Digital Media Awards is to showcase new digital developments, and to celebrate those companies, organisations and communities who are contributing to the sector’s rapid evolution. Accenture Digital Media Awards The awards are recognised as the industry benchmark of excellence, attracting the attention of key players in the digital media industry each […]