Photo of Workshop To Get Team Started With Customer Journey Mapping

How To Get Your Team Started With Customer Journey Mapping

For some organizations the core objective of customer journey mapping is to reduce the loss of prospects.  For others, the goal is to start understanding the experience of prospects and customers who are trying to navigate your organization. In all cases customer journey mapping starts with building a realistic picture of how customers experience working […]

JEM 9 Marketing Consultancy Discussion Guide Template Word Cloud Discussion Topics

Voice of the Customer – How To Develop A Discussion Guide

In order to understand customers, voice of the customer projects undertakes to speak to actual customers!  A discussion guide focuses the conversation on key topics about which you want to learn. Based on internal stakeholder interviews, and existing internal and external data sources, a discussion guide provides the framework for what you need to learn […]

Customer Journey Mapping Framework at 3XE Digital Workshop

Customer Journey Mapping Workshop at 3XE Digital

At 3XE Digital the goal is to educate and promote forward thinking and thought leadership. With customer love, dear to her heart, Jane choose a Valentine’s Day theme to the 3XE Customer Journey Mapping Workshop. All too often we fall in love with our solution (or preferred marketing media), losing customers on the winding road […]

B2B Marketing Content Research

What Content Do Your B2B Prospects Want? 6 content marketing facts 9 straight forward B2B content marketing consideration Knowledge on the type, timing and delivery of content your prospects want through the customer journey, continues to improve.  But let’s step away from the ‘marketing speak’ for a minute with a quick reminder. Reminder: the goal of your […]

Inspiring Customer Journey Map Examples

Inspirational Customer Journey Maps

Customer journey mapping uncovers the myriad of ways customers touch; your people, your processes, your marketing content.  And, as with anything new, getting started is easier when you have a sense of what the outcome’s like. Maybe you’re looking for examples to introduce the idea of customer journey mapping to your team (or even your boss)? Perhaps you just […]