What is branding? Collectively the aspects below make up the personality of your brand. It takes time and research to figure how ‘who you want to be when you grow up’. Then it takes consistency and planning to align your organization around your brand identity.
Posts with the Content Marketing tag
Answering Customer Questions: that is the essence of content marketing.
Different stages in the customer journey, are characterised by different information needs. Marketing content, in all it’s varied forms, needs to address these information needs.
Here are the JEM 9 Resources To Assist You With Content Marketing.