Follow these three lists to structure, brand and execute your social media marketing. These three checklist each have nine straight-forward items to get you on track. 9 Point Social Media Marketing Strategy Check List 1. Use Social Media to Support Organizational Goals 2. Focus On Your Customers’ Information Need 3. Consider The Entire Customer Journey From Early Awareness […]
Posts with the Content Marketing tag
Answering Customer Questions: that is the essence of content marketing.
Different stages in the customer journey, are characterised by different information needs. Marketing content, in all it’s varied forms, needs to address these information needs.
Here are the JEM 9 Resources To Assist You With Content Marketing.
Find Your Voice
“The Only Way to Find Your Voice is to Use It” @AustinKleon #Marketinginspiration brought to… Click To Tweet
Address Prospects Questions
“Address the questions of your clients and prospects. Or Not. Someone will.” Marcus Sheridan.” Click To Tweet
The Enemy of Persuasion is Obscurity
“The Enemy of Persuasion is Obscurity” Nancy Duarte #Marketinginspiration brought to you by JEM 9 Click To Tweet
First Followers And Building Your Tribe
Anyone who has ever asked a question of their audience knows the nerves associated with awaiting for someone to participate in your audience interaction. I loved this video from the 2009 Sasquatch Music Festival when I first came across it. So when Kelsey Libert put together this funny and informative article on viral spread, I […]
4 Core Phases to Conversion
Marketing Inspiration from Mari Smith brought to you by JEM 9 There is a lot behind each of the four terms in putting together a marketing communications plan to reach prospects.. Core = strategy (understanding your customer persona and customer journey), planning the 3 Cs of marketing communications: channels/ media are appropriate, content […]