Follow these three lists to structure, brand and execute your social media marketing. From JEM 9, each of these lists has nine items. 9 Point Social Media Marketing Strategy Check List 1. Focus On Your Customer For A Success In Social Media 2. Use Social Media to Support Organizational Goals 3. Integrate Social Media Into Your Future Marketing […]
Posts with the Content Marketing tag
Answering Customer Questions: that is the essence of content marketing.
The first step is understanding what information your prospects need to evaluate and, ultimately, choose your offering. Different stages in the buying cycle are characterised by different information needs. Marketing messaging and marketing materials that address this information need is the heart of content marketing.
Learn more about Jane’s previous work in messaging and content marketing.
Below are articles related to marketing messaging and content marketing. Enjoy!
Find Your Voice
“The Only Way to Find Your Voice is to Use It” @AustinKleon #Marketinginspiration brought to… Click To Tweet
Address Prospects Questions
“Address the questions of your clients and prospects. Or Not. Someone will.” Marcus Sheridan.” Click To Tweet
The Enemy of Persuasion is Obscurity
“The Enemy of Persuasion is Obscurity” Nancy Duarte #Marketinginspiration brought to you by JEM 9 Click To Tweet
First Followers And Building Your Tribe
Anyone who has ever asked a question of their audience knows the nerves associated with awaiting for someone to participate in your audience interaction. I loved this video from the 2009 Sasquatch Music Festival when I first came across it. So when Kelsey Libert put together this funny and informative article on viral spread, I […]
4 Core Phases to Conversion
Marketing Inspiration from Mari Smith brought to you by JEM 9 This is generally how I approach marketing. There is a lot behind each of the four terms. Core = strategy, planning which media and what kind of content to use, creative development of the campaign content, developing calls to action, landings pages […]