First Followers And Building Your Tribe

Anyone who has ever asked a question of their audience knows the nerves associated with awaiting for someone to participate in your audience interaction.  I loved this video from the 2009 Sasquatch Music Festival when I first came across it.   So when Kelsey Libert put together this funny and informative article on viral spread, I […]

4 Core Phases to Conversion

  Marketing Inspiration from Mari Smith brought to you by JEM 9   There is a lot behind each of the four terms in putting together a marketing communications plan to reach prospects.. Core = strategy (understanding your customer persona and customer journey), planning the 3 Cs of marketing communications: channels/ media are appropriate, content […]