Structure Social Media Marketing With These 3 Check Lists

Follow these three lists to structure, brand and execute your social media marketing.  These three checklist each have nine straight-forward items to get you on track. 9 Point Social Media Marketing Strategy Check List  1. Use Social Media to Support Organizational Goals  2. Focus On Your Customers’ Information Need  3. Consider The Entire Customer Journey From Early Awareness […]

First Followers And Building Your Tribe

Anyone who has ever asked a question of their audience knows the nerves associated with awaiting for someone to participate in your audience interaction.  I loved this video from the 2009 Sasquatch Music Festival when I first came across it.   So when Kelsey Libert put together this funny and informative article on viral spread, I […]

4 Core Phases to Conversion

  Marketing Inspiration from Mari Smith brought to you by JEM 9   There is a lot behind each of the four terms in putting together a marketing communications plan to reach prospects.. Core = strategy (understanding your customer persona and customer journey), planning the 3 Cs of marketing communications: channels/ media are appropriate, content […]