Digital Marketing Skills: Are You Broad, Deep or Scattered?

Sometimes you come across an idea that just plain olde GRABS you. That’s what happened when I read Rand’s article on the T-Shaped Marketer. It’s a new way, proposed by Tim Brown of Ideo, of describing the trade-offs of depth versus breadth in marketing skills.

Structure Social Media Marketing With These 3 Check Lists

Follow these three lists to structure, brand and execute your social media marketing.  From JEM 9, each of these lists has nine items. 9 Point Social Media Marketing Strategy Check List  1. Focus On Your Customer For A Success In Social Media  2. Use Social Media to Support Organizational Goals  3. Integrate Social Media Into Your Future Marketing […]