What Content Do Your B2B Prospects Want? 6 content marketing facts 9 straight forward B2B content marketing consideration Knowledge on the type, timing and delivery of content your prospects want through the customer journey, continues to improve. But let’s step away from the ‘marketing speak’ for a minute with a quick reminder. Reminder: the goal of your […]
Posts with the Content Marketing tag
Answering Customer Questions: that is the essence of content marketing.
The first step is understanding what information your prospects need to evaluate and, ultimately, choose your offering. Different stages in the buying cycle are characterised by different information needs. Marketing messaging and marketing materials that address this information need is the heart of content marketing.
Learn more about Jane’s previous work in messaging and content marketing.
Below are articles related to marketing messaging and content marketing. Enjoy!
Marketing Effectiveness: What Gets The Job Done?
Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communications. Why? This chart provides a great overview of what marketing channel you should be using and what you’re letting yourself in. Because nobody’s resources are a bottomless pit.
Free Music Sources: Enrich Your Marketing
Music: one of our greatest loves. Artists and musicians enrich our lives immencely. Gotta love those artists. Some musicians choose to release their songs under the Creative Commons license. In other words, these artists give you permission to use free music for marketing. Learn more about the different license types here and here. Always read the attribution information to respect […]
Company Lingo
“Research includes collecting the company lingo no PROSPECT will use, and using paid search to prove or disprove.” Christine Churchill @ChrisChurchill Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration #SMX
Glad Readers
“Make Your Readers Glad To Have Found You” Andy Crestodina @crestodina Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration
SEO Visual Overview
Factors to Consider For Ranking In Search Engines A set of visual resources to get you grounded quickly in search engine optimization.