So you have an article written, perhaps even published, but does it fulfill this absolute minimum set of criteria? Find out what you need to do to ensure your articles, blog posts or case studies are ready for Google, i.e. ‘search engine optimized’ (SEO) and readers. 1). Three Links Enable readers to easily explore further […]
Posts with the Content Marketing tag
Answering Customer Questions: that is the essence of content marketing.
Different stages in the customer journey, are characterised by different information needs. Marketing content, in all it’s varied forms, needs to address these information needs.
Here are the JEM 9 Resources To Assist You With Content Marketing.
One Minute Marketing Content Tip – The Magic Number is 7
Take a minute to improve your marketing with this series of marketing tips that take one minute to explain or use.
Product Positioning – ‘Customer Value’ Frameworks
Frameworks, are useful for product management roadmap and development planning, product positioning to your customers, product pricing, and for structuring marketing communications to different customer persona.
GDPR Resource List For B2B Technology Organizations
GDPR is about accountability for how organizations use personal data. It’s about being responsible and complying with EU regulations. It’s also sensible, good business practice. This article is a set of resources to help demystifying GDPR for B2B business leaders and marketers.
B2B Content Marketing Research: Considerations For B2B Marketing Content
What Content Do Your B2B Prospects Want? Research on the type, timing and delivery of B2B content your prospects want through the customer journey, continues to improve. What does research tell us about content types that generates the best leads? 7 Research Facts For B2B Content Marketing 13 Prompts To Improve Your B2B Content Marketing Improve […]
Marketing Communication Channel Effectiveness: What Gets The Job Done?
Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communication channels. Why? Because this chart provides a great overview of what channel you should be using, and what you’re letting yourself in. Because nobody’s marketing communication resources are a bottomless pit.