Frameworks, are useful for product management roadmap and development planning, product positioning to your customers, product pricing, and for structuring marketing communications to different customer persona.
Posts with the Content Marketing tag
Answering Customer Questions: that is the essence of content marketing.
Different stages in the customer journey, are characterised by different information needs. Marketing content, in all it’s varied forms, needs to address these information needs.
Here are the JEM 9 Resources To Assist You With Content Marketing.
GDPR Resource List For B2B Technology Organizations
GDPR is about accountability for how organizations use personal data. It’s about being responsible and complying with EU regulations. It’s also sensible, good business practice. This article is a set of resources to help demystifying GDPR for B2B business leaders and marketers.
B2B Content Marketing Research: Considerations For B2B Marketing Content
What Content Do Your B2B Prospects Want? Research on the type, timing and delivery of B2B content your prospects want through the customer journey, continues to improve. What does research tell us about content types that generates the best leads? 7 Research Facts For B2B Content Marketing 13 Prompts To Improve Your B2B Content Marketing Improve […]
Free Music Sources: Enrich Your Marketing
Music: one of our greatest loves. Artists and musicians enrich our lives immencely. Gotta love those artists. Some musicians choose to release their songs under the Creative Commons license. In other words, these artists give you permission to use free music for marketing. Learn more about the different license types here and here. Always read the attribution information to respect […]
Company Lingo
“Research includes collecting the company lingo no PROSPECT will use, and using paid search to prove or disprove.” Christine Churchill @ChrisChurchill Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration #SMX
Glad Readers
“Make Your Readers Glad To Have Found You” Andy Crestodina @crestodina Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration