Tracking Marcom Campaigns Presentation

Update: The presentation is now available. Tactics To Simplify Complex Manual Campaign Tracking at Search Marketing Expo – SMX West On March 3-5 the Search Marketing Expo West offers advanced search marketing veterans and beginners just learning the ropes, 60 tactical sessions over three days in San Jose, California.  The focus is practical tips and techniques to immediately improve your […]

Glorious Marketing Metrics

“Without metrics there can be no glory!” How do marketing metrics inspire you? Which of your teams, campaigns or media deserve the glory?  Where is further investment warranted?  At whose expense is that additional investment? If you’re not tracking business efforts how will you know to whom the glory should go? Wondering where to start with […]

Structure Social Media Marketing With These 3 Check Lists

Follow these three lists to structure, brand and execute your social media marketing.  These three checklist each have nine straight-forward items to get you on track. 9 Point Social Media Marketing Strategy Check List  1. Use Social Media to Support Organizational Goals  2. Focus On Your Customers’ Information Need  3. Consider The Entire Customer Journey From Early Awareness […]

Marketing Budget by Channel

New research on eCommerce organizations shows social media marketing as the marketing channel second only to email marketing.   SEO rounds out the top three most popular channels being used.  About 50% of the organizations surveyed are investing in mobile marketing; still on the low side given the penetration of SmartPhones and use of the mobile web. […]