SMX West 2015 | Analytics Talk

Update: The presentation is now available. For additional resources see => Google Analytics For Marketing Campaign Tracking Tactics To Simplify Complex Manual Campaign Tracking at Search Marketing Expo – SMX West On March 3-5 the Search Marketing Expo West offers advanced search marketing veterans and beginners just learning the ropes, 60 tactical sessions over three days in San Jose, […]

Glorious Marketing Metrics

  “Without metrics there can be no glory!” How do marketing metrics inspire you?  Which of your campaigns or media deserve the glory? If you’re not tracking marketing efforts how will you know? Inspired by this tweet Wondering where to start with marketing metrics? How about =>  concepts to align marketing metrics with business goals. […]

Structure Social Media Marketing With These 3 Check Lists

Follow these three lists to structure, brand and execute your social media marketing.  From JEM 9, each of these lists has nine items. 9 Point Social Media Marketing Strategy Check List  1. Focus On Your Customer For A Success In Social Media  2. Use Social Media to Support Organizational Goals  3. Integrate Social Media Into Your Future Marketing […]