B2B Marketing Content Research

What Content Do Your B2B Prospects Want? 6 content marketing facts 9 straight forward B2B content marketing consideration Knowledge on the type, timing and delivery of content your prospects want, continues to improve.  But let’s step away from the ‘marketing speak’ for a minute with a quick reminder. Reminder: the goal of your marketing content is to […]

Using Google Analytics Custom Campaigns: A Resource List

Following on the SMX West analytics talk on Custom Campaign Tracking , here’s the guide on “How To Simplify Manual Campaign Tracking on MarketingLand. To help marketers and business owners improve their understanding of Return On Investment (ROI) for marketing campaigns the Google+ Google Analytics Team shared the step by step guide. For those who prefer presentation format, see […]