B2B Content Marketing Research: Considerations For B2B Marketing Content

What Content Do Your B2B Prospects Want? 7 Research Facts For B2B Content Marketing 12 Consideration To Improve Your B2B Content Marketing Research on the type, timing and delivery of content your prospects want through the customer journey, continues to improve.  Improve B2B content for marketing with insights from these respected studies coupled with thought provoking […]

Digital Media Awards 2016 Sponsored by Accenture Digital Ireland

Best Conversion Strategy Finalist | Accenture Digital Media Awards

The goal of the Accenture Digital Media Awards is to showcase new digital developments, and to celebrate those companies, organisations and communities who are contributing to the sector’s rapid evolution. Accenture Digital Media Awards The awards are recognised as the industry benchmark of excellence, attracting the attention of key players in the digital media industry each […]

Marketing Communication Channel Effectiveness: What Gets The Job Done?

Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communication channels.  Why? Because this chart provides a great overview of what channel you should be using, and what you’re letting yourself in.  Because nobody’s marketing communication resources are a bottomless pit.