What Content Do Your B2B Prospects Want? 6 content marketing facts 9 straight forward B2B content marketing consideration Knowledge on the type, timing and delivery of content your prospects want, continues to improve. But let’s step away from the ‘marketing speak’ for a minute with a quick reminder. Reminder: the goal of your marketing content is to […]
I love data. I have been accused, and found quilty, of an obsession with marketing analytics. Chocolate; not so much. But what about a yummy piece of huge cupcake?
Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communications. Why? This chart provides a great overview of what marketing channel you should be using and what you’re letting yourself in. Because nobody’s resources are a bottomless pit.
“Listen To What The Client Wants. Then Look At The Data. Then Tell Them What They Really Want.” Jeremy Hull @JeremyHull Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy. #MarketingInspiration #SMX
“30 – 60% Of Leads Have Multi-Channel Attribution.” Adrian Vender Marketing Inspiration Brought To You By JEM 9 Marketing Consultancy #MarketingInspiration #SMX
Following on the SMX West analytics talk on Custom Campaign Tracking , here’s the guide on “How To Simplify Manual Campaign Tracking on MarketingLand. To help marketers and business owners improve their understanding of Return On Investment (ROI) for marketing campaigns the Google+ Google Analytics Team shared the step by step guide. For those who prefer presentation format, see […]