B2B Marketing Content Research

What Content Do Your B2B Prospects Want? 6 content marketing facts 9 straight forward B2B content marketing consideration Knowledge on the type, timing and delivery of content your prospects want through the customer journey, continues to improve.  But let’s step away from the ‘marketing speak’ for a minute with a quick reminder. Reminder: the goal of your […]

Digital Media Awards 2016 Sponsored by Accenture Digital Ireland

Best Conversion Strategy Finalist | Accenture Digital Media Awards

The goal of the Accenture Digital Media Awards is to showcase new digital developments, and to celebrate those companies, organisations and communities who are contributing to the sector’s rapid evolution. Accenture Digital Media Awards The awards are recognised as the industry benchmark of excellence, attracting the attention of key players in the digital media industry each […]

Using Google Analytics Custom Campaigns: A Resource List

Following on the SMX West analytics talk on Custom Campaign Tracking , here’s the guide on “How To Simplify Manual Campaign Tracking on MarketingLand. To help marketers and business owners improve their understanding of Return On Investment (ROI) for marketing campaigns the Google+ Google Analytics Team shared the step by step guide. For those who prefer presentation format, see […]