"Web page content for SEO"

Webpage Content For SEO

A set of visual resources to get you grounded quickly in the core concepts of search engine optimization (SEO), with a particular focus on what your web page needs.

The Top 4 Ranking Factors

  1. Content: your copy (including headlines and anchor text), images and anything else on the page for readers, as well as how this content is organized.
  2. Links Into Your Site (Backlinks)
  3. Mobile First User Experience
  4. Other Technical SEO Factors

The Content Your Webpage Needs

This aspect of attempting to rank in search engines is entirely in your control. Make good use of it.

  1. Copy – around 500 words; Google needs enough content to figure out what the page is about.  Longer content typically performs better in search engines. Be guided by what you want to achieve with each specific page for each customer persona; make your readers glad they found you.
  2. Images – ideally 3 with meta data (not keyword stuffing) so search engines which are “visually impaired” can ‘read’ your images. (You are also making the internet a more-friendly place for visually impaired humans.)
  3. Links – what will your reader want to do next; how can you address their information needs?  Provide clear sign posts, links, of where to go next. This includes specific ‘Calls To Action’ (CTAs), such as downloading a white paper or linking to a related case study. Any links to external sites should be set to open in a new tab.
  4. Information Architecture – organize the three elements above into a good page layout; an easy to comprehend hierarchy and clear sections.  Many readers scan first to see if they page delivers the information they seek.

SEO On Page Topic Targeting From Moz

 

The Content Your Website Needs

Overtime the content on your website starts to have themes. More pages on ‘customer journey mapping‘ means your site starts to look like a ‘customer journey mapping site.


 

The Periodic Table of SEO Success Factors

Search Engine Land Periodic Table of SEO 2013

Developed by SearchEngineLand Used With Permission


More On-Page SEO Resources

JEM 9 Marketing Consultancy’s SEO Pinterest Board

There’s more from SEO experts on what they see as critical factors, not just for a web page but for your entire site, in Moz’s bi-annual research the report on search ranking factors and from  Search Engine Journal

For further resources choose from a tag below.


About Jane Morgan

With 20 years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed teams and tech products with millions of installs, and millions of revenue (annually). She's researched and developed market strategy for global markets, and established the blueprint for product management in many new teams. As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs & business leaders to assist them in understanding and reaching customers. Speaker on market research, technology marketing and product management.