Marketing Strategy

  • Researched market size, segmentation and customer needs/problems resulting in new strategy and product roadmap for a global offering.
  • Drove establishment of new cross-functional processes to enable smooth market execution for ‘first to market’ high tech B2B solution.
  • Developed integrated marketing campaigns with analytics for digital marketing; website/SEO, paid search, electronic direct mail, social media marketing.
  • Managed integrated launch operations planning including forecasting, pricing, channel and communication strategy.
  • Introduced strategic planning and tools to enable channel partners to work to business plans.
  • Introduced structured spending and Return On Investment measurement of marketing funds.
  • Reduced marketing spend by ~40% over 2 years while maintaining revenue growth.

“Jane Morgan will professionally organize collaborators to develop a marketing strategy and detailed implementation plan that aligns with the objectives of the business sponsor.

Jane’s experience leading successful innovation and conceptualization projects gives her a unique ability to add new insights and creative (and fun) methods to any marketing workshop.”

Colin Campbell

Vice President, Home & Business Networks

APC by Schneider Electric

=>Inquire About Working With Jane