Short Version: Jane helps business owners and leaders better understand and reach customers to reach your business objectives with a fresh customer-centric view point. She brings her innovative strategic thinking gained from 20 years at a technology NASDAQ market leader to your organization. It’s a flexible partnership over several months.
Whether you’re at the fuzzy front end of product development, planning international product launches or improving customer experience, there is no better way to improve your marketing than to deepen your understanding of customers.
Understanding customers and markets using qualitative and quantitative marketing research enables you get to the heart of marketing; understanding customers to evolve your business strategy, improve business growth and profitability, develop higher quality offers, and increase customer satisfaction.
Using a market and customer-centric lens ensures a fact-based approached to learning what works, and driving results. Working together we learn what works for your business exploring existing data, working with your internal stakeholders and talking to real customers.
Jane’s skill in understanding customers comes from sophisticated methods honed during more than a decade in market research and product development, and two decades in the technology industry.
“Many clients are at different levels of sophistication. Jane does a great job at assessing and then providing the right level of services.”
B2C FinTech Client
Techniques based on MIT research, fine-tuned at the Center for Quality Management, Boston and subjected to industry rigour by technology leaders including Bose, American Power Conversion and GE, make up a core aspect of Jane’s research approach.
She couples these research methods with; data sources, methods for improving creativity, innovation and change, solid project management skills, and a personable approach.
What sophisticated strategic marketing has to offer your organization? Perhaps your dealing with digital disruption, or trying to figure out how to scale.
The golden rule to reach customers is => go where your customers are.
Understanding customer information needs, the market and competitive environment, sets your marketing up for success.