Short Version: I help business owners and leaders better understand and reach customers to reach your business objectives with a customer-centric view point. It’s a flexible partnership over several months.
Whether you’re at the fuzzy front end of product development, or planning global launches, there is no better way to improve your marketing than to deepen your understanding of customers.
Understanding customers and markets using qualitative and quantitative marketing research enables you get to the heart of marketing; understanding customers to evolve your business strategy, improve business growth and profitability, develop higher quality offers, and increase customer satisfaction.
Using a market and customer-centric lens ensures a fact-based approached to learning what works, and driving results. Working together we learn what works for your business exploring existing data such as web analytics, working with your internal stakeholders and talking to real customers.
Jane’s skill in understanding customers comes from sophisticated methods honed during more than a decade in market research and product development, and two decades in the technology industry.
“Many clients are at different levels of sophistication. Jane does a great job at assessing and then providing the right level of services.”
B2C FinTech Client
Jane uses techniques based on MIT research, fine-tuned by the Center for Quality Management, Boston and subjected to industry rigour by technology leaders including Bose, American Power Conversion and GE.
She couples these proven methods with data sources, methods for improving creativity, innovation and change from the Open University, solid project management skills, and a personable approach.
Maybe you’re wondering what sophisticated strategic marketing has to offer your organization? Perhaps your dealing with digital disruption, or trying to figure out how to scale.
The golden rule to reach customers is => go where the customer is.