Short Version: I help business owners and leaders better understand and reach customers to reach your business objectives with a customer-centric view point. It’s a flexible partnership over several months.
Whether you’re at the fuzzy front end of product development, or planning global launches, there is no better way to improve your marketing than to deepen your understanding of customers.
Jane’s skill in understanding customers comes from sophisticated methods honed during more than a decade in product research and development, and two decades in the technology industry.
“Many clients are at different levels of sophistication. Jane does a great job at assessing and then providing the right level of services.”
B2C FinTech Client
Many of her techniques are based on research from MIT, and fine-tuned in industry through the Center for Quality Management, Boston, MA, USA. She couples these proven methods with the data analytics and Open University methods for improving creativity, innovation and change.
Maybe you’re wondering what sophisticated strategic marketing has to offer your organization? Perhaps your dealing with digital disruption or ready for expert tech marketing advice to bring your business to the next level.
Choosing realistic project, business and marketing objectives needs to be grounded in the realities of your organization and the market opportunity.
Using marketing data analytics ensures a fact-based approached to learning what works and driving results. Together we learn what works for your business from data sources include exploring existing data such as web analytics, your working with your internal stakeholder and talking to customers.