She brings her innovative strategic thinking gained from 20 years at a technology NASDAQ market leader to your organization. It’s a flexible, outcome driven, partnership over several months.
Whether you’re at the fuzzy front end of product development, researching new markets or improving customer experience, there is no better way to improve your B2B marketing than to deepen your understanding of customers.
Understanding customers and markets gets you to the heart of marketing enabling you to:
- evolve your business strategy,
- improve business growth and profitability,
- develop higher quality offers,
- engage your teams and
- increase customer satisfaction.
Marketing Services To Help You Better Understand Customers
Set yourself up for success by understanding; the problem your prospects are trying to solve, the market context and competitive environment, and understanding what you do (and do not do) well.
Using a market and customer-centric lens ensures a fact-based approached to learning what works, and driving results. Working together we learn what works for your business goals exploring existing data sources, working with your internal teams and stakeholders, and by talking to real customers.
Jane’s skill in understanding customers comes from sophisticated methods honed during more than a decade in market research and product development, and two decades in the technology industry.
Techniques from MIT research, fine-tuned at the Center for Quality Management Boston, and subjected to industry rigour by technology leaders including Bose, American Power Conversion and GE, make up the core of Jane’s research approach.
She couples these proven research methods with techniques for improving creativity, innovation and change, solid project management skills, and a personable approach.
“Many clients are at different levels of sophistication. Jane does a great job at assessing and then providing the right level of services.”
What has sophisticated strategic marketing communications got to offer your organization? Perhaps your dealing with digital disruption, wondering what marketing technology has to offer you or are trying to figure out how to scale your reach into new international markets.
The golden rule to reach customers is =>
Go Where Your Customers Are.
All marketing communications is made up of the 3Cs:
- Content: your website and all marketing collateral,
- Channels: whether digital or offline,
- Campaigns: which wraps content, channels and your business objectives together.
Set your marketing communications up for success with a solid understanding of customers and the market place, and by addressing prospects information needs well.
Marketing Services To Help You Better Reach Customers
To get started with marketing communications consider these two marketing services. These provide a fact-based baseline to build the 3Cs of marketing communications.