Marketing Communication Channel Effectiveness: What Gets The Job Done?

Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communication channels.  Why?

Because this chart provides a great overview of what channel you should be using, and what you’re letting yourself in.  Because nobody’s marketing communication resources are a bottomless pit.

JEM 9 Marketing Consultancy | MarketSherpa Chart - the most difficult versus the most effective way to reach customers

To be sure, the right mix of the 3Cs of Marketing Communications marketing channel/media and marketing content and campaigns depends on;

Marketing Communication Channel Effectiveness

It’s important to understand, for your situation, what ‘level of effectiveness’ means.  Different channel offer a different cost per leads. Some channels may results in better lead quality (such as larger deals or a better conversion rate from leads to sales).

Typically many communication channels contribute touchpoints on the customer’s journey to conversion.  Attribution models attempt to share out the credit across these multiple channels.

More Resources On The Effectiveness of Marketing Communication Channels


About Jane Morgan

With 20 years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed teams and tech products with millions of installs, and millions of revenue (annually). She's researched and developed market strategy for global markets, and established the blueprint for product management in many new teams. As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs & business leaders to assist them in understanding and reaching customers. Speaker on market research, technology marketing and product management.