Marketing Effectiveness: What Gets The Job Done?

Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communications.  Why?

This chart provides a great overview of what marketing channel you should be using and what you’re letting yourself in.  Because nobody’s resources are a bottomless pit.

Sure the technically correct answer is “it depends”. But that answer ‘nev’r weren’t no use to no-one’.

Luckily for me, it doesn’t wear out with frequency of use!
JEM 9 Marketing Consultancy | MarketSherpa Chart - the most difficult versus the most effective way to reach customers

To be fair the right mix of marketing channel/media and marketing content depends on the business objective, resources and the particular landscape of your market.

Still if I have to pick one chart, this is the one.

To reflect the incredible highly targetted results from paid social and the diversity and volume of people using social media, it does need an update.

Still a goodie though!


About Jane Morgan

With 20 years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed teams and tech products with millions of installs, and millions of revenue (annually). She's researched and developed marketing strategy for global markets, and established the blueprint for product & marketing strategy in many new teams. And she's generated leads worth $xxx,xxx (six figures). A freak in the high tech business: Jane studied marketing (she also holds qualifications in German, sociology and environment systems thinking). As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs, founders & marketing leaders to assist them in understanding and reaching customers. Speaker on market research and product management. Extensive international experience (primarily US, Germany, Switzerland, Ireland, and India). (And she wishes there were paragraph breaks in this.)