How To Conduct Qualitative Face To Face Usability - On Moz by Jane Morgan of JEM 9 Marketing Consultancy

How To Do Face To Face Usability Testing

Learn How To Do Face To Face Usability Testing

Some development team think usability testing a waste of time. But never after they’ve done it.  It’s a fantastic way to learn by observing customers using your product before, during and after product launch.

Moz ‘How To’ Article On Doing Face to Face Usability Testing


Inspired by a discussion at Product Camp, this process article and a desire to dispel the fear of doing usability testing, the article on Moz provides a step-by-step guide to successfully do face-to-face usability testing.


It’s for anyone who:

  1. Want to develop elegant solutions to customer problems.
  2. Is willing to invest a little time in working with customers.
  3. Is not interested in looking foolish.

Included is a free Download the JEM 9 User Testing Observation Spreadsheet Template.

Product Camp  | Doing Face To Face Usability Testing

This presentation from Product Camp Dublin is also about doing usability testing and answers these questions:

  • How Do You Choose What To Test?
  • When Should You Do Usability Testing?
  • Who Do You Need For Usability Testing?
  • How Should The Testing Location Be Set Up?
  • How Do You Collect Data & Measure Usability?
  • And How Do You Analyse The Usability Output?

Free Template To Structure & Collect Usability Testing Feedback

Here’s that free User Testing Observation Spreadsheet Template.


About Jane Morgan

With 20 years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed teams and tech products with millions of installs, and millions of revenue (annually). She's researched and developed marketing strategy for global markets, and established the blueprint for product & marketing strategy in many new teams. And she's generated leads worth $xxx,xxx (six figures). A freak in the high tech business: Jane studied marketing (she also holds qualifications in German, sociology and environment systems thinking). As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs, founders & marketing leaders to assist them in understanding and reaching customers. Speaker on market research and product management. Extensive international experience (primarily US, Germany, Switzerland, Ireland, and India). (And she wishes there were paragraph breaks in this.)