Love / Hate Chart + Data Inspiration!
Types of market research analytics or tools that you could be using to inform (and transform) your business, marketing communications and product development.
Love -> this chart outlines which digital data is being used now, and what marketers are plannng to use.
Hate -> the chart is poorly titled.
These are *not* optimization tactics. They are types of analytics or tools that you could be using to inform your business, marketing and product development.
What you “should” be doing/using will depend on:
a). where your customers are.
b). the stage of business/product maturity.
c). your business goals.
d). available resources.
Now you have some sense of what others are doing:
=> How well is your organization benefiting from the wealth of data available?
=> Are you keeping up?