Digital Data – Use & Adoption Of Analytic Tools

Love / Hate Chart + Data Inspiration!


Love -> this chart outlines which digital data is being used now,  and what marketers are plannng to use.
Hate -> the chart is poorly titled.
These are *not* optimization tactics. They are types of analytics or tools that you could be using to inform your business, marketing and product development.
What you “should” be doing/using will depend on:
a). where your customers are.
b). the stage of business/product maturity.
c). your business goals.
d). available resources.
Now you have some sense of what others are doing:
=> How well is your organization benefiting from the wealth of data available?
=> Are you keeping up?

About Jane Morgan

With 20 years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed teams and tech products with millions of installs, and millions of revenue (annually). She's researched and developed marketing strategy for global markets, and established the blueprint for product & marketing strategy in many new teams. And she's generated leads worth $xxx,xxx (six figures). A freak in the high tech business: Jane studied marketing (she also holds qualifications in German, sociology and environment systems thinking). As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs, founders & marketing leaders to assist them in understanding and reaching customers. Speaker on market research and product management. Extensive international experience (primarily US, Germany, Switzerland, Ireland, and India). (And she wishes there were paragraph breaks in this.)