JEM 9 Marketing Consultancy - Design Thinking What is it and can it help me get where I am going?

Design Thinking

Design Thinking is not about design nor about the user interface, it’s about thinking about people, the users of your product or services.

Commonly used in commercial product development as well as by governments, global civic organizations and NGOs, design thinking is prominent in the product management discipline.

 

“The main tenet of design thinking is empathy for the people you’re trying to design for.”
David Kelley
Founder of IDEO

What is Design Thinking?

Design thinking is a development process that put understanding customers at the center of activity.  Typically it involved a multidisciplinary team perhaps with outside guidance.  Starting with background research to ground the team in the customers’ context, it puts heavy focus on listening to customers, and perhaps observing how they go about managing the challenges.  The goal is a deep understanding, thinking about the problem and empathy with the customers.

The process then moves to thinking about solutions. Different way to address the challenges. This involves design iteration, maybe designing mock-ups or prototypes, and finally converging around a solution.

What Does Design Thinking Look Like In Practice?

Here is now IDEO approaches 1). understanding customers, and 2). turning that learning into prototypes.  (It’s an oldie but a goodie.)

Further Resources For Design Thinking

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About Jane Morgan

With 20 years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed teams and tech products with millions of installs, and millions of revenue (annually). She's researched and developed market strategy for global markets, and established the blueprint for product management in many new teams. As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs & business leaders to assist them in understanding and reaching customers. Speaker on market research, technology marketing and product management.