Customer Journey Mapping Framework at 3XE Digital Workshop

Customer Journey Mapping Workshop at 3XE Digital

At 3XE Digital the goal is to educate and promote forward thinking and thought leadership. With customer love, dear to her heart, Jane choose a Valentine’s Day theme to the 3XE Customer Journey Mapping Workshop.

All too often we fall in love with our solution (or preferred marketing media), losing customers on the winding road from awareness to purchase.


The emphasis in this fun, hands-on workshop was on “work”, not shop. (Aerosmith’s take on love almost made an appearance).

Attendees learnt how to scope a framework for representing the customer journey.  Weaving together customer questions (which is the best way to learn about customers needs), multichannel touchpoints and marketing content, customer journey mapping aids:

  • identifying gaps in understanding of customers.
  • improving business processes that touch customers.
  • planning campaigns
  • bringing teams together
  • scoping skills /resource investment
  • formulating customer-centric KPIs

In short, it raises your strategic marketing game.

Hi Jane,
Thanks a million for your contribution last Thursday at 3XE.
It would appear that you are the talk of the conference! Your workshop went down a bomb!
So, thanks a million for that.
Anthony

Anthony Quigley
Director at 3XE Digital Marketing Conference
Co-Founder of the Digital Marketing Institute

 

Here are the slides:

Further Resources:


About Jane Morgan

With 20 years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed teams and tech products with millions of installs, and millions of revenue (annually). She's researched and developed market strategy for global markets, and established the blueprint for product management in many new teams. As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs & business leaders to assist them in understanding and reaching customers. Speaker on market research, technology marketing and product management.