Are you suffering from these symptoms? Is a lack of understanding customers the root cause? See how one thing leads to another when your organization has a poor understanding of customer needs.
Do more, do less, keep doing. That’s it: three simple lists. This technique is elegance itself. You can use it following a major project to brainstorm lessons learnt or to identify quick wins following Voice of the Customer research. It also works very well for scoping your personal New Year’s resolutions, or digging deep on […]
How do you establish shared, customer-centric motivation in your teams? Group IQ is the ability of teams to perform well. Groups with high emotional intelligence outperform those with high cognitive abilities (Goleman). Harmonious groups try harder and pull together. Shared motivation provides the ‘pull’ in the same direction. So how do leaders establish shared, customer-centric […]
Spending much of my time with clients doing research, I invest time looking at how others present findings. This new information to enrich our understand hit me with a punch. For your own unfettered reaction read the short article here. This research by Morning Consult and the New York Times took my breath way. I sit here still […]