GDPR is about accountability for how organizations use personal data. It’s about being responsible and complying with EU regulations. It’s also sensible, good business practice. This article is a set of resources to help demystifying GDPR for B2B business leaders and marketers.
The Most Versatile Planning Technique Ever: 3 Lists
Do more, do less, keep doing. That’s it: three simple lists. This technique is elegance itself. You can use it following a major project to brainstorm lessons learnt or to identify quick wins following Voice of the Customer research. It also works very well for scoping your personal New Year’s resolutions, or digging deep on […]
What Teams Appreciate About ‘VoC’ Research
How do you establish shared, customer-centric motivation in your teams? Group IQ is the ability of teams to perform well. Groups with high emotional intelligence outperform those with high cognitive abilities (Goleman). Harmonious groups try harder and pull together. Shared motivation provides the ‘pull’ in the same direction. So how do leaders establish shared, customer-centric […]
Presentations That Punch
Spending much of my time with clients doing research, I invest time looking at how others present findings. This new information to enrich our understand hit me with a punch. For your own unfettered reaction read the short article here. This research by Morning Consult and the New York Times took my breath way. I sit here still […]
Voice of the Customer – How To Develop A Discussion Guide
In order to understand customers, voice of the customer projects undertake to speak to actual customers! A discussion guide focuses the conversation on key topics about which you want to learn while leaving room for unexpected learnings.
Capturing Voice of Customer
Whether you are working on the fuzzy-front end of product or service development, developing customer personas to better target your marketing communications or diving into customer experience, doing voice of the customer market research typically means sitting down with customers, listening and capturing their ideas. So how do you get set up for success when collecting […]