Web analytics is core to understanding how customers and prospects are using your website. Google Analytics is a comprehensive free offering that provides wonderful insights so you can better serve customers. Follow these steps to set up Google Analytics.
Don’t you hate dodgy line graphs? Line graphs draw the reader’s eye along, joining the dots. That’s good for trends; going up, …. and going down. Brilliant for indicating change over time. Sadly it’s all too common to see dots joined inappropriately. And here’s an example…..
I love data. I have been accused, and found quilty, of an obsession with marketing analytics. Chocolate; not so much. But what about a yummy piece of huge cupcake?
Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communications. Why? This chart provides a great overview of what marketing channel you should be using and what you’re letting yourself in. Because nobody’s resources are a bottomless pit.