Take a minute to improve your marketing with this series of marketing tips that take one minute to explain or use.
Product Positioning – ‘Customer Value’ Frameworks
Frameworks, are useful for product management roadmap and development planning, product positioning to your customers, product pricing, and for structuring marketing communications to different customer persona.
Case Study: B2B Technology Customer Persona Development
Putting ‘Customer Experience’ At The Heart of IT Service Delivery and Development.
Your Product Management Salary Compared
As a competent product management professional who delivers results, you want to earn what you deserve. Here’s guidance on how to compare your product management salary to others, and 19 data sources (in March 2020) on Irish and international product management salary and compensation packages.
How To Negotiate – A Resource List
– this articles uses salary as an example of something that can be intimidating to negotiate. But the techniques and structure apply equally to non-salary working conditions as well as other situations where you negotiate.
The Impact Of Poor Customer Understanding
Are you suffering from these symptoms? Is a lack of understanding customers the root cause? See how one thing leads to another when your organization has a poor understanding of customer needs.