Customer Journey Mapping Framework at 3XE Digital Workshop
Market Research, Understanding Customers

Customer Journey Mapping Workshop at 3XE Digital

Written by Jane Morgan on .

At 3XE Digital the goal is to educate and promote forward thinking and thought leadership. With customer love, dear to her heart, Jane choose a Valentine’s Day theme to the 3XE Customer Journey Mapping Workshop. All too often we fall in love with our solution (or preferred marketing media), losing customers on the winding road […]

Reaching Customers, Understanding Customers

Marketing Technology Landscape

Written by Jane Morgan on .

With 3,874 marketing technology solution providers in the most recent version of the marketing technology landscape map, by chiefmartec.com the ecosystem of marketing technology to enable and improve marketing continues to evolve, and quickly. Martec By Functional Category Newly organized into the 5 largest functional categories, this year the focus shifts towards the core marketing […]

Reaching Customers

B2B Content Marketing Research: Considerations For B2B Marketing Content

Written by Jane Morgan on .

What Content Do Your B2B Prospects Want? 7 Research Facts For B2B Content Marketing 12 Consideration To Improve Your B2B Content Marketing Research on the type, timing and delivery of content your prospects want through the customer journey, continues to improve.  Improve B2B content for marketing with insights from these respected studies coupled with thought provoking […]

Market Research, Understanding Customers

SmartPhone Usage Ireland: Mobile Market Opportunity & Segmentation

Written by Jane Morgan on .

A Practical Guide To Understanding The Mobile Market Opportunity in Ireland Seventy percent of online revenue in Ireland goes to a business abroad.  23% of Irish marketers say they are without a mobile marketing strategy (Marketing Institute of Ireland). Now while I don’t subscribe to the concept of a ‘mobile marketing strategy’, marketers are not yet serving the needs of […]