At 3XE Digital the goal is to educate and promote forward thinking and thought leadership. With customer love, dear to her heart, Jane choose a Valentine’s Day theme to the 3XE Customer Journey Mapping Workshop. All too often we fall in love with our solution (or preferred marketing media), losing customers on the winding road […]
With 3,874 marketing technology solution providers in the most recent version of the marketing technology landscape map, by chiefmartec.com the ecosystem of marketing technology to enable and improve marketing continues to evolve, and quickly. Martec By Functional Category Newly organized into the 5 largest functional categories, this year the focus shifts towards the core marketing […]
What Content Do Your B2B Prospects Want? 7 Research Facts For B2B Content Marketing 12 Consideration To Improve Your B2B Content Marketing Research on the type, timing and delivery of content your prospects want through the customer journey, continues to improve. Improve B2B content for marketing with insights from these respected studies coupled with thought provoking […]
A Practical Guide To Understanding The Mobile Market Opportunity in Ireland Seventy percent of online revenue in Ireland goes to a business abroad. 23% of Irish marketers say they are without a mobile marketing strategy (Marketing Institute of Ireland). Now while I don’t subscribe to the concept of a ‘mobile marketing strategy’, marketers are not yet serving the needs of […]
Someone asked me today about engaging influencers, or rather other pages through Facebook. Here’s a quick overview of ‘how to engage influencers on Facebook.
Love / Hate Chart + Data Inspiration! Types of market research analytics or tools that you could be using to inform (and transform) your business, marketing communications and product development.