The complete guide on how to create customer personas for business-to-business organizations including; where to start, sample customer persona templates to download, and scoping questions.
Previous clients have found the following checklist useful when considering who to include when conducting ‘voice of the customer’ research. Usability testing and customer persona development are just two examples of where these lists come in useful.
At 3XE Digital the goal is to educate and promote forward thinking and thought leadership. With customer love, dear to her heart, Jane choose a Valentine’s Day theme to the 3XE Customer Journey Mappping Workshop. All too often we fall in love with our solution (or preferred marketing media), losing customers on the winding road […]
With 3,874 marketing technology solution providers in the most recent version of the marketing technology landscape map, by chiefmartec.com the ecosystem of providers continues to evolve, and quickly. Martec By Functional Category Newly organized into the 5 largest functional categories, this year the generic IT stack underlying much of the landscape has been removed in […]
What Content Do Your B2B Prospects Want? 6 content marketing facts 9 straight forward B2B content marketing consideration Knowledge on the type, timing and delivery of content your prospects want, continues to improve. But let’s step away from the ‘marketing speak’ for a minute with a quick reminder. Reminder: the goal of your marketing content is to […]
A Practical Guide To Understanding The Mobile Market Opportunity in Ireland Seventy percent of online revenue in Ireland goes to a business abroad. 23% of Irish marketers say they are without a mobile marketing strategy (Marketing Institute of Ireland). Now while I don’t subscribe to the concept of a ‘mobile marketing strategy’, it does seem that marketers are not serving […]