A photo collage of market research data sources for business

B2B Market Research Data Sources

Is finding market research data to answer your business questions easier than you think? Irrespective of what market research methods, tools or techniques you’re using, these data sources will help you better understand and reach customers. You’ll be pleasantly surprised how many are readily available and quick to access.  Some are downright staring you in […]

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B2B Landing Page Conversion Rates

“Don’t Change It: Test It!” Are your B2B landing page conversion rate amazing or abysmal? How do you know? No-one is at the same place in your industry/company development/team maturity/product technology/market penetration/competitive environment as you. You are unique. Here’s an overview to guide your thinking.

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How To Get Your Team Started With Customer Journey Mapping => Touchpoints

For some organizations the core objective of customer journey mapping is to reduce the loss of prospects.  For others, the goal is to start understanding the experience of prospects and customers who are trying to navigate your organization.  For those responsible for product and service development, it’s about uncovering opportunities to serve customers better. In […]