Frameworks, are useful for product management roadmap and development planning, product positioning to your customers, product pricing, and for structuring marketing communications to different customer persona.
– this articles uses salary as an example of something that can be intimidating to negotiate. But the techniques and structure apply equally to non-salary working conditions as well as other situations where you negotiate.
Are you suffering from these symptoms? Is a lack of understanding customers the root cause? See how one thing leads to another when your organization has a poor understanding of customer needs.