How to frame customer personas for business-to-business organizations including; where to start, scoping questions and sample b2b customer persona templates to download.
With 20 years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed tech products with millions of installs, and millions of revenue (annually). She's researched and developed marketing strategy for global markets. And generated leads worth $xxx,xxx. A freek in the high tech business: Jane studied marketing (she also holds qualifications in German, sociology and environment systems thinking). As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs, Founders & Marketing Directors to assist them understand and reach customers.All posts by Jane