Don’t you hate dodgy line graphs? Line graphs draw the reader’s eye along, joining the dots. That’s good for trends; going up, …. and going down. Brilliant for indicating change over time. Sadly it’s all too common to see dots joined inappropriately. And here’s an example…..
I love data. I have been accused, and found quilty, of an obsession with marketing analytics. Chocolate; not so much. But what about a yummy piece of huge cupcake?
Succinct, easily digestible and seriously meaty, this is my favourite favorite chart on marketing communications. Why? This chart provides a great overview of what marketing channel you should be using and what you’re letting yourself in. Because nobody’s resources are a bottomless pit.
Music: one of our greatest loves. Artists and musicians enrich our lives immencely. Gotta love those artists. Some musicians choose to release their songs under the Creative Commons license. In other words, these artists give you permission to use free music for marketing. Learn more about the different license types here and here. Always read the attribution information to respect […]