Designed to explain customer journey mapping, and inspire product leaders to consider journey mapping, the workshop at ProductCamp Dublin entitled ‘How To Do Customer Journey Mapping’ worked through the key element of journey maps. Customer persona, journey statements, journey phases and questions, touchpoints and channels were looked at in turn.
Is finding market research data to answer your business questions easier than you think? Irrespective of what market research methods, tools or techniques you’re using, these data sources will help you better understand and reach customers. You’ll be pleasantly surprised how many are readily available and quick to access. Some are downright staring you in […]
Web analytics is core to understanding how customers and prospects are using your website. Google Analytics is a comprehensive free offering that provides wonderful insights so you can better serve customers. Follow these steps to set up Google Analytics.
Don’t you hate dodgy line graphs? Line graphs draw the reader’s eye along, joining the dots. That’s good for trends; going up, …. and going down. Brilliant for indicating change over time. Sadly it’s all too common to see dots joined inappropriately. And here’s an example…..
The goal of the Accenture Digital Media Awards is to showcase new digital developments, and to celebrate those companies, organisations and communities who are contributing to the sector’s rapid evolution. Accenture Digital Media Awards The awards are recognised as the industry benchmark of excellence, attracting the attention of key players in the digital media industry each […]