About Jane Morgan

With 20 years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed teams and tech products with millions of installs, and millions of revenue (annually). She's researched and developed market strategy for global markets, and established the blueprint for product management in many new teams. As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs & business leaders to assist them in understanding and reaching customers. Speaker on market research, technology marketing and product management.

JEM 9 Marketing Consultancy Capturing Voice Of Customer Listening Sculpture

Capturing Voice of Customer

Whether you are working on the fuzzy-front end of product or service development,  developing customer personas to better target your marketing communications or diving into customer experience, doing voice of the customer market research typically means sitting down with customers,  listening and capturing their ideas. So how do you get set up for success when collecting […]

Learning From Startups - JEM 9 Marketing Consultancy

Learning Innovation From Successful Startups

Because innovation is not just for startups. Are you are looking to move the balance of revenue away from existing towards new innovative solutions?  Or perhaps operationally you’re in great shape but are looking to the future.  But building something new is fundamentally different from operational excellence. So with so much focus on technology, startups and […]

Inspiration and A Check list for Selecting Customers in Understanding Customers

Customer Selection In Market Research

The following checklists consider; which customers to include when conducting market research, and how to decide which customers to involve in your learning. Voice of the customer, face to face usability testing, customer persona development and customer journey mapping development are some of the examples where these customer selection lists are useful.

Customer Journey Mapping Framework at 3XE Digital Workshop

Customer Journey Mapping Workshop at 3XE Digital

At 3XE Digital the goal is to educate and promote forward thinking and thought leadership. With customer love, dear to her heart, Jane choose a Valentine’s Day theme to the 3XE Customer Journey Mapping Workshop. All too often we fall in love with our solution (or preferred marketing media), losing customers on the winding road […]

Marketing Technology Landscape

With 3,874 marketing technology solution providers in the most recent version of the marketing technology landscape map, by chiefmartec.com the ecosystem of marketing technology to enable and improve marketing continues to evolve, and quickly. Martec By Functional Category Newly organized into the 5 largest functional categories, this year the focus shifts towards the core marketing […]

B2B Content Marketing Research: Considerations For B2B Marketing Content

What Content Do Your B2B Prospects Want? Research on the type, timing and delivery of B2B content your prospects want through the customer journey, continues to improve.  What does research tell us about content types that generates the best leads? 7 Research Facts For B2B Content Marketing 13 Prompts To Improve Your B2B Content Marketing Improve […]