About Jane Morgan

With 20 years high-tech marketing & product development experience from Boston to Billund, Berlin to Bangalore, Jane has managed teams and tech products with millions of installs, and millions of revenue (annually). She's researched and developed marketing strategy for global markets, and established the blueprint for product & marketing strategy in many new teams. As an intrapreneur turned entrepreneur, she changed vowels in 2014 and founded JEM 9 Marketing Consultancy. Today she works with CEOs, founders & marketing leaders to assist them in understanding and reaching customers. Speaker on market research and product management.

Marketing To Mobile Users in Ireland

A Practical Guide To Understanding The Mobile Market Opportunity in Ireland Seventy percent of online revenue in Ireland goes to a business abroad.  23% of Irish marketers say they are without a mobile marketing strategy (Marketing Institute of Ireland). Now while I don’t subscribe to the concept of a ‘mobile marketing strategy’, marketers are not yet serving the needs of […]

Inspiring Customer Journey Map Examples

Inspirational Customer Journey Maps

Customer journey mapping uncovers the myriad of ways customers touch; your people, your processes, your marketing content.  And, as with anything new, getting started is easier when you have a sense of what the outcome’s like. Maybe you’re looking for examples to introduce the idea of customer journey mapping to your team (or even your boss)? Perhaps you just […]

A Customer Journey Mapping Workshop Product Camp Dublin by Jane Morgan at JEM 9 Marketing Consultancy (photos by Andrew Harbourne-Thomas

Key Elements Of Customer Journey Maps

Designed to explain customer journey mapping, and inspire product leaders to consider journey mapping, the workshop at ProductCamp Dublin  entitled ‘How To Do Customer Journey Mapping’ worked through the key element of journey maps. Customer persona, journey statements, journey phases and questions, touchpoints and channels were looked at in turn.

Market research data sources for business

B2B Market Research Data Sources

Is finding market research data to answer your business questions easier than you think? Irrespective of what market research methods, tools or techniques you’re using, these data sources will help you better understand and reach customers. You’ll be pleasantly surprised how many are readily available and quick to access.  Some are downright staring you in […]