Emotion in product features makes for functional and successful product messaging. It has to be grounded in overall branding and the benefits for the customer.
Posts in the Reaching Customers category:
The Impact Of Poor Customer Understanding
Are you suffering from these symptoms? Is a lack of understanding customers the root cause? See how one thing leads to another when your organization has a poor understanding of customer needs.
Marketing Technology Landscape
With 3,874 marketing technology solution providers in the most recent version of the marketing technology landscape map, by chiefmartec.com the ecosystem of marketing technology to enable and improve marketing continues to evolve, and quickly. Martec By Functional Category Newly organized into the 5 largest functional categories, this year the focus shifts towards the core marketing […]
B2B Content Marketing Research: Considerations For B2B Marketing Content
What Content Do Your B2B Prospects Want? Research on the type, timing and delivery of B2B content your prospects want through the customer journey, continues to improve. What does research tell us about content types that generates the best leads? 7 Research Facts For B2B Content Marketing 13 Prompts To Improve Your B2B Content Marketing Improve […]
Engaging Influencers On Facebook
Someone asked me today about engaging influencers, or rather other pages through Facebook. Here’s a quick overview of ‘how to engage influencers on Facebook.
Using Google Analytics For Content Marketing pdf
Jane-Morgan-JEM-9-GA-For-Content-Marketing