“Don’t Change It: Test It!” Are your B2B landing page conversion rate amazing or abysmal? How do you know? No-one is at the same place in your industry/company development/team maturity/product technology/market penetration/competitive environment as you. You are unique. Here’s an overview to guide your thinking.
Posts in the Reaching Customers category:
Minimalist Checklist For Good SEO Articles
Find out what you need to do to ensure your articles, blog posts or case studies are ready for Google, i.e. ‘search engine optimized’ (SEO) and readers. So you have an article written, perhaps even published, but does it fulfill this absolute minimum set of SEO criteria?
Product Positioning – ‘Customer Value’ Frameworks
Frameworks, are useful for product management roadmap and development planning, product positioning to your customers, product pricing, and for structuring marketing communications to different customer persona.
The Impact Of Poor Customer Understanding
Are you suffering from these symptoms? Is a lack of understanding customers the root cause? See how one thing leads to another when your organization has a poor understanding of customer needs.
Marketing Technology Landscape
With 3,874 marketing technology solution providers in the most recent version of the marketing technology landscape map, by chiefmartec.com the ecosystem of marketing technology to enable and improve marketing continues to evolve, and quickly. Martec By Functional Category Newly organized into the 5 largest functional categories, this year the focus shifts towards the core marketing […]
B2B Content Marketing Research: Considerations For B2B Marketing Content
What Content Do Your B2B Prospects Want? Research on the type, timing and delivery of B2B content your prospects want through the customer journey, continues to improve. What does research tell us about content types that generates the best leads? 7 Research Facts For B2B Content Marketing 13 Prompts To Improve Your B2B Content Marketing Improve […]