At 3XE Digital the goal is to educate and promote forward thinking and thought leadership. With customer love, dear to her heart, Jane choose a Valentine’s Day theme to the 3XE Customer Journey Mappping Workshop. All too often we fall in love with our solution (or preferred marketing media), losing customers on the winding road […]
With 3,874 marketing technology solution providers in the most recent version of the marketing technology landscape map, by chiefmartec.com the ecosystem of providers continues to evolve, and quickly. Martec By Functional Category Newly organized into the 5 largest functional categories, this year the generic IT stack underlying much of the landscape has been removed in […]
A Practical Guide To Understanding The Mobile Market Opportunity in Ireland Seventy percent of online revenue in Ireland goes to a business abroad. 23% of Irish marketers say they are without a mobile marketing strategy (Marketing Institute of Ireland). Now while I don’t subscribe to the concept of a ‘mobile marketing strategy’, it does seem that marketers are not serving […]
Love / Hate Chart + Data Inspiration!
Customer journey mapping uncovers the myriad of ways customers touch; your people, your processes, your marketing content. And, as with anything new, getting started is easier when you have a sense of what the outcome’s like. Maybe you’re looking for examples to introduce the idea of customer journey mapping to your team (or even your boss)? Perhaps you just […]