Understand And Reach B2B Customers

Are you a business leader who would benefit from technology marketing knowledge to position your B2B organization for growth and sustained competitive advantage?

Get professional advice and practical assistance from 20 years B2B international technology marketing management experience.JEM 9 Marketing Consultancy |Photo of Jane Morgan

On the basis of a partnership built on trust, Jane Morgan at JEM 9 Marketing Consultancy works with you over several months to help you better understand and reach customers.


“With Jane’s ability to easily see through layers of fog, her skills in focusing on real customer problems has become legendary … I highly recommend Jane.”

David Smith
VP of Software Engineering


Understanding Customers

Understanding customers lights a fire under your marketing and business strategy, product development and marketing communications efforts.  Understanding customers warms and informs marketing from the fuzzy front-end of new product/service development, through product launch and beyond to reaching customers.

Market and customer research enlightens the road to profitability by focusing your product and market context, and on solving real customer problems.

Assignments may include:

  • Learning about customers, such as customer persona development, using the rich array of data sources and expert techniques.
  • Undertaking market research to scope market size, segmentation, and competitive analysis in unfamilar geographies or market spaces.
  • Identifying, prioritizing and filling gaps in understanding markets and customers.

JEM 9 Marketing Consultancy - Colin Campbell


Reaching Customers

Investing in the right marketing content, channels (the marketing mix of email, social media, paid search, etc) and campaigns allows you to reach customers where they are in the most cost effective way.

Creative marketing content means; information that guides your customer personas through the customer journey from awareness, through trust, and purchase, to customer retention.  “Digital marketing central“, aka your website, is the single most important marketing communications vehicle and a corner stone of your commercial success.

Data and web analytics as well as ‘voice of the customer’ are core aspects of understanding the marketand enable you (and Jane) to make informed decisions about what works.

JEM 9 Marketing Consultancy Approach

Solving real customer needs is at the heart of great marketing.

Jane guides you in developing a winning marketing strategy with customers at the center.  Invest in the right aspects of your business based on your customers, the market, your business objectives and organizational development.

Assignments may include:

  • Embedding a team ‘customer first’ culture for sustainable innovation and excellence in marketing practices.
  • Undertaking a strategic review of marketing strategy including scoping market size, segmentation / positioning, pricing, go-to-market channels and competitive considerations.

JEM 9 Marketing Consultancy | The Heart Of Marketing

Whether you need strategic direction on which path to pursue, assistance understanding customers or sophisticated marketing communications, Jane‘s marketing consultancy helps you with:

♦ understanding customers

♦ market research

♦ reaching customers

♦ marketing strategy

  • Do you want sophisticated B2B IT marketing skills?
  • Do you want a partnership based on trust?
  • Do you want transparent deliverables/ outcomes?
  • Do you want a fast start based on proven approaches from a market leader?

Code of Professional Conduct

=> Learn more about Jane’s Marketing Services

=> Enquire Now About Working With Jane